ViX+ Sets Launch Date, Pricing

TelevisaUnivision has set a July launch date for ViX+, the premium tier of ViX, and unveiled the pricing structure.

ViX+ will debut on July 21 in the U.S., Mexico and most of Spanish-speaking Latin America, with a monthly price of $6.99 in the U.S. and MX$119 in Mexico.

It will feature 70 ViX+ Original series and movies in the first year, which represents, on average, at least one new, original premiere per week.

Exclusive premium original series available at launch include María Felix, La Doña, as well as La Mujer del Diablo and Mi Vecino El Cartel. ViX+ subscribers will also be able to watch global premieres of highly anticipated movies that will premiere and be exclusively available on ViX+ in July, such as Mirreyes contra Godinez 2, ‘El Retiro’ and Enfermo Amor.

“ViX+ will bring premium storytelling that raises the bar for Spanish-language content,” said Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision. “With the launch of ViX+, Spanish-language viewers will finally have a subscription streaming service with content that authentically reflects our culture. Together, ViX and ViX+ complement each other to create the largest Spanish-language streaming service in the world, with more than 50,000 hours of content and two experiences in one app, filling an important gap given there are nearly 600 million Spanish speakers around the globe.”