Analysis

According to Horowitz Research, media companies are expanding their Spanish-language content to serve growing Latinx audiences, a group that is over-indexing for subscribing to SVODs and using AVODs compared to the total market.

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OTT TV episode and movie revenues for 19 Latin American countries are forecast to double to $14 billion in 2027, according to Digital TV Research.

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According to Digital TV Research, the number of Latin American pay-TV subscribers will remain around 62 million over the next few years, with IPTV as the sector forecast for the most growth.

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Among the top five SVOD operators in the U.S., Netflix had the highest proportion of Spanish-language content, according to analysis from Reelgood.

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By 2026, the number of SVOD subscribers in Latin America will reach 116 million, per Digital TV Research analysis, up from 53 million as of the end of last year.

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Latin America is projected to have 100.35 million SVOD subscriptions by 2025, according to Digital TV Research, more than double the 42.15 million recorded at the end of 2019.

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By 2025, Latin America will have 81 million SVOD subscribers, almost twice as many as the numbers recorded last year, according to Digital TV Research.

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The Latin American pay-TV sector has been hit by the recession, as the number of pay-TV subscribers fell by 4 million in 2019, according to Digital TV Research.

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According to Digital TV Research, revenues from OTT TV episodes and movies for 19 Latin American countries are expected to grow by $4 billion to $6.43 billion in 2023.

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According to Digital TV Research, fewer than 5 million additional pay-TV subscribers are expected to be added across LatAm between 2017 and 2023, bringing the total to almost 76 million.

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