LatAm to Top 100 Million SVOD Subs


Latin America is projected to have 100.35 million SVOD subscriptions by 2025, according to Digital TV Research, more than double the 42.15 million recorded at the end of 2019.

Simon Murray, principal analyst at Digital TV Research, said: “Latin America will enjoy a wave of U.S.-based platform launches over the next year. Disney+ will start in November. Hulu, HBO Max and ViacomCBS are all expected to start during 2021. These launches come despite poor economic conditions.”

Brazil is poised to remain the market leader, with 36 million SVOD subs forecast by 2025—up by 20 million from 2019. Mexico will have 28 million SVOD subs by 2025, up by 16 million.

Netflix will continue to grow, but its dominance will decline. Netflix will have 47.4 million subscriptions by 2025, up from 31.4 million in 2019. Disney+ will grow rapidly following its November 2020 launch, with 25 million subs by 2025.