The Gruffalo and Friends Lands New European Licensing Agents

Magic Light Pictures has expanded the international licensing program for The Gruffalo and Friends brand with new agents in France, Spain and Portugal.

The brand consultancy I Love Brands has been appointed licensing agent for France, while the consumer products agency Caravanserai has been tapped to represent the property across Spain and Portugal.

A key initial focus will be building retail activity around the upcoming launch of the new book Gruffalo Granny, as well as appointing high-quality licensees that can deliver long-term brand presence.

“We are delighted to begin new partnerships with Caravanserai and I Love Brands,” said Aidan Taylor-Gooby, licensing director at Magic Light Pictures. “These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo. With a major new book launching later this year and a successful, long-term U.K. licensing program, we see huge opportunities to grow consumer products activity across Europe. Both I Love Brands and Caravanserai bring strong expertise and established industry relationships in their respective markets.”

“The Gruffalo is already a hugely loved and trusted property in France, and we see great potential to further develop the licensing programme across multiple product categories,” commented Aude de la Villarmois, founder of I Love Brands. “We’re excited to work with Magic Light Pictures to expand the brand’s reach in the French market.”

“The launch of the new Gruffalo book is set to generate significant excitement in the market,” said Guillem Rey, managing director of Caravanserai. “We are delighted to represent The Gruffalo in Spain and Portugal and look forward to building strong partnerships that will grow the brand’s presence across licensing, retail and promotions.”