According to the latest figures from Digital TV Research, Latin America will have 131 million SVOD subscriptions by 2026, up from 76 million at the end of 2021.
Brazil will remain the market leader with 49 million subscriptions by 2026. Mexico will bring in another 32 million.
Simon Murray, principal analyst at Digital TV Research, said: “Five U.S.-based platforms [Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO] will account for 91 percent of the region’s paying SVOD subscriptions by end-2026.”
Netflix will continue to lead the market with 48 million subs, though its market share will fall. Disney+ will have 33 million subscribers by 2026, and HBO Max will add another 10 million.