HBO Max Pa’lante!, an initiative that elevates Latino stories and voices from across HBO Max, is launching Pa’lante! Promise in a creative partnership with WarnerMedia OneFifty.
Pa’lante! Promise is an initiative committed to elevating and supporting selected OneFifty programming that is authentic, has strong cultural aesthetics, speaks to Latinos’ ambicultural identity and features Latinos in front of and behind the scenes.
“Visibility and opportunity is everything,” said Jessica Vargas, director of multicultural marketing at HBO Max and HBO. “The Pa’lante! Promise and WarnerMedia OneFifty is a great example of a network creating a platform where Latin creatives and their work are supported and elevated through promotional campaigns that resonate with our audience in an authentic way.”
The first Pa’lante! Promise-supported projects that will go into pre-development next year are the dark comedy short The Sun Who Can’t Play Trumpet, the feature-length comedy-drama A Love Supreme, the bilingual drama-comedy series L.A.tinas and the feature-length sci-fi Harvest.
In addition, WarnerMedia OneFifty has a slate of acquisitions that will be available on HBO Max within the next year. On September 15, the acquisitions Anacronte, an animated short, and A La Calle, a feature documentary, are set to premiere. Set to debut on October 1 are Rosa, a short drama, and Nina Furia, a young-adult drama series. In November, the short comedy The 90-Day Plan is set for November 1, while the feature-length drama Son of Monarchs is slated for November 2. Next year, the short drama Acuitzeramo will also make its way to HBO Max.
Axel Caballero, head of WarnerMedia OneFifty and VP of artistic and cultural innovations, said, “We are thrilled and excited to be collaborating with HBO Max Pa’lante! on this exciting and powerful slate of projects. This slate captures the vision of the amazing artists involved and that of OneFifty.”