TVLATINA
TelevisaUnivision has revealed its extensive 2023-24 slate for its various platforms, including a broadcast of the Super Bowl in Spanish, the 48th edition of Copa América, a new true-crime series, an adaptation of a hit telenovela and much more.
The company partnered with the National Football League and CBS Sports to televise the Super Bowl in Spanish on Sunday, February 11, marking its first-ever national broadcast of an NFL game. The company’s sports division, TUDN, will bring its football expertise to the U.S. Hispanic fanbase in the United States after five decades of Super Bowl production in Mexico.
The 48th edition of Copa América will air on TUDN and TelevisaUnivision platforms from June 14 to July 14, 2024. Hosted in the United States for the second time in history, the tournament will feature all ten CONMEBOL national teams, including World Champion Argentina, and six CONCACAF guest teams such as the U.S. and Mexico.
For ViX, Aquí y Ahora anchor Ilia Calderon will host the new true-crime series Señales del crimen, taking a look at compelling storylines through the Latino lens. Also coming to ViX is El extraño retorno de Diana Salazar, an adaptation of the hit telenovela about two soulmates trapped in the threshold between life and death over several centuries. Additionally, Circo Gomez, about a dysfunctional family that runs a shoddy traveling circus, is in development as part of ViX’s first-look deal with Eugenio Derbez.
The 2023 Latin Grammys will air live from Seville, Spain on November 16, marking the first international telecast in the history of the show.
Univision and UniMás’s upcoming prime-time programming includes telenovelas such as Vencer La Culpa and Tierra de Esperanza, as well as non-scripted franchises such as Mira Quién Baila, De Noche Pero Sin Sueño and Hotel VIP.
“Today, we are the leader in entertaining the Spanish-speaking world—a powerhouse portfolio of media brands and capabilities with no equal,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision. “We have incredible momentum and massive reach to an influential and growing audience. This is ‘Young América,’ contributing 100 percent of 18-34 growth over the next five years and driving our collective culture.”
Pierluigi Gazzolo, CEO of ViX, said, “Consumption on the platform is continuing to grow rapidly—80 percent of consumption on ViX is content no one else has and, importantly, 63 percent of users on ViX are incremental to the massive audience we serve on linear, which means greater cross-platform reach for all of you.”
Ignacio “Nacho” Meyer, president of U.S. networks, said, “It’s undeniable that our content eclipses everyone else in the media landscape. On our networks alone, we deliver over 60 percent of all Spanish-language viewing, making Univision the number-one network among Hispanics for 30 consecutive years. Our legacy, our advocacy, our consistency, our equity and, of course, our stars, are why Hispanic viewers choose us.”
