TVUSA
U.S. Monthly Spend on OTT Doubled in Two Years
A new Parks Associates study shows that average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in early 2020.
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Parks Associates: Live Sports Key to Pay-TV Sub Retention
New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.
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Parks Associates Charts Strong OTT Trial Conversion Rates
Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.
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Demand for First-Run Movies Online On the Rise
New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.
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SVOD Stacking on the Rise
New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.
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HBO Max, Apple TV+ Join U.S. SVOD Top Ten
Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.
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U.S. Pay-TV Penetration Down to 62 Percent
Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.
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OTT Churn Rate Rises to 41 Percent
The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.
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OTT Penetration Exceeds Three-Quarters of U.S. Broadband Homes
New research from Parks Associates has found that 76 percent of U.S. broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 percent.
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Disney+ is Now in 25 Percent of U.S. Broadband Homes
Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.
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