Analysis

A new study from Parks Associates indicates that more than 85 percent of millennials in U.S. broadband homes pay for at least one OTT service, while more than 50 percent subscribe to at least two.

The U.S. streaming market is set to become even more crowded, according to PwC, with OTT revenues projected to hit $30.6 billion in 2022.

The top 10 television service providers in the U.S. lost more than 200,000 subscribers between them in the first quarter of 2018, according to the informitv Multiscreen Index.

Deal volume in the U.S. media and telco sector reached a new high in Q1 2018 as companies clamor for premium content or technological capabilities, PwC said in a new report.

Over the last 12 months, 10 percent of U.S. broadband households switched, downgraded or canceled their pay-TV service, according to new research from Parks Associates.

According to new consumer research from Parks Associates, U.S. broadband households' average monthly expenditure on video entertainment outside of a pay-TV subscription has decreased from $29 to $23.

NCBU, Fox and Disney/ABC rank as the most desired channel groups in a new survey from The Diffusion Group (TDG).

Videology has released its Q4 2017 U.S. TV & Video Market At-A-Glance report, which reveals a 175-percent increase in the amount of ad requests for connected TV in the Videology platform.

The number of broadband-only homes in the U.S. will nearly double in the next five years, according to Kagan estimates, rising from 19 million last year to 37.2 million by 2022.

According to a new report, U.S. consumer spending in the top 10 SVOD mobile apps grew 77 percent in 2017 to around $781 million on the App Store and Google Play.