Analysis

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.

The largest pay-TV providers in the U.S. lost about 120,000 net video subs in Q3 of this year, drastically lower than the 945,000 customers lost in the third quarter of last year, according to Leichtman Research Group, thanks to gains at vMVPD services.

U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, an almost 18 percent increase over the same period a year earlier, according to DEG: The Digital Entertainment Group.

According to the latest informitv Multiscreen Index, the top ten service providers in the U.S. collectively lost 862,800 TV subscribers in Q3.

New research from Leichtman Research Group (LRG) has found that 60 percent of U.S. TV households have both a pay-TV service and at least one SVOD service.

The number of SVOD subscribers in the U.S. is set to rise from 203 million last year to 317 million in 2025, according to Digital TV Research.

Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.

A new report from the cloud video platform Grabyo has found that U.S. video customers increased monthly spending on online streaming services by over $1 billion, an upswing of more than 22 percent, since lockdown began in the country in March.

The latest informitv Multiscreen Index shows that the top ten service providers in the U.S. collectively lost 1.52 million TV subscribers in the second quarter of 2020.