Analysis

The introduction of a cheaper ad-supported tier led Netflix to its highest daily sign-up rate in the U.S. since the start of the pandemic, according to Ampere Analysis.

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Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.

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Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services, with Prime Video occupying the top spot, knocking Netflix out of the leading position for the first time in the history of this annual report.

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According to a recent study by Ampere Analysis, a combined offering of Disney+ and Hulu would comprise the largest share of the 100 most popular titles of any U.S. SVOD service.

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In the third quarter of this year, U.S. audiences spent $9.1 billion on movies and TV shows for home consumption, a 13.1 percent year-on-year increase, according to DEG: The Digital Entertainment Group.

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Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.

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A new report from Tinuiti has found that ad spending on streaming video services grew by 13 percent in Q2 as compared with the same period last year.

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Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix’s hybrid AVOD-SVOD tier.

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More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.

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For the fourth year in a row, Netflix has ranked at the top of Solutions Research Group’s (SRG) "Must-Keep TV" list.

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