TVUSA
Streaming Video Ad Spend Posts Q2 Gains
A new report from Tinuiti has found that ad spending on streaming video services grew by 13 percent in Q2 as compared with the same period last year.
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Digital TV Research: U.S. SVOD Revenues to Plateau
Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix’s hybrid AVOD-SVOD tier.
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Streaming Hits Monthly Record in the U.S.
More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.
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Netflix Tops “Must-Keep TV” Study
For the fourth year in a row, Netflix has ranked at the top of Solutions Research Group’s (SRG) "Must-Keep TV" list.
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U.S. Home Entertainment Spending Up 11 Percent
American consumers spent $8.7 billion on movies and television shows watched at home in the first quarter, an 11 percent year-on-year gain, according to DEG: The Digital Entertainment Group.
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Sports Dominates Live Streaming
A new report from Parks Associates has found that 43 percent of American internet homes have live-streamed content in the last three months, with sports events more popular than news.
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Horowitz Research: SVOD Sees Declines, AVOD Poised for Gains
The percentage of U.S. consumers subscribing to at least one SVOD service fell from 74 percent last year to 62 percent this year, according to Horowitz Research.
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U.S. Consumers Seek OTT Service Bundles
A new study from Parks Associates has found that almost 60 percent of U.S. OTT subscribers would prefer to bundle their services in order to just receive one bill every month.
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Ampere Analysis: Half of U.S. Studios’ First-Run Shows are VOD Originals
According to Ampere Analysis, the five largest U.S. content commissioners—Discovery, Disney, Paramount, WarnerMedia and Comcast—have increased the proportion of their original slates premiering online.
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Parks Associates: Amazon Prime Video U.S. Penetration Hits 45 Percent
New consumer research from Parks Associates has found that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45 percent of U.S. internet households.
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