Analysis

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.

The NPD Group’s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.

New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.

The largest pay-TV providers in the U.S. lost about 120,000 net video subs in Q3 of this year, drastically lower than the 945,000 customers lost in the third quarter of last year, according to Leichtman Research Group, thanks to gains at vMVPD services.

U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, an almost 18 percent increase over the same period a year earlier, according to DEG: The Digital Entertainment Group.

According to the latest informitv Multiscreen Index, the top ten service providers in the U.S. collectively lost 862,800 TV subscribers in Q3.

New research from Leichtman Research Group (LRG) has found that 60 percent of U.S. TV households have both a pay-TV service and at least one SVOD service.