Analysis

For the fourth year in a row, Netflix has ranked at the top of Solutions Research Group’s (SRG) "Must-Keep TV" list.

American consumers spent $8.7 billion on movies and television shows watched at home in the first quarter, an 11 percent year-on-year gain, according to DEG: The Digital Entertainment Group.

A new report from Parks Associates has found that 43 percent of American internet homes have live-streamed content in the last three months, with sports events more popular than news.

The percentage of U.S. consumers subscribing to at least one SVOD service fell from 74 percent last year to 62 percent this year, according to Horowitz Research.

A new study from Parks Associates has found that almost 60 percent of U.S. OTT subscribers would prefer to bundle their services in order to just receive one bill every month.

According to Ampere Analysis, the five largest U.S. content commissioners—Discovery, Disney, Paramount, WarnerMedia and Comcast—have increased the proportion of their original slates premiering online.

New consumer research from Parks Associates has found that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45 percent of U.S. internet households.

Almost half of U.S. audiences feel overwhelmed by the abundance of content available to them, Nielsen reveals in its State of Play 2022 report, which also found that the average weekly time consumers spent streaming video rose by 18 percent in the last year.

About 36 percent of OTT subscribers in the U.S.—some 32 million households—are "service hoppers," according to new Parks Associates data, canceling and resubscribing to services multiple times.

Digital TV Research is forecasting that SVOD subscriptions—for movies, linear channels and TV episodes, excluding other platforms such as sports—in the U.S. will increase from 354 million at the end of 2021 to 458 million in 2027.