Analysis

Per new research from GlobalData, annual SVOD revenues in the U.S. will nearly equal those from pay TV in 2027, rising to $64.4 billion, a 6.3 percent compound annual growth rate (CAGR).

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Ampere Analysis is reporting that the rate of TV commissioning in the U.S. dropped significantly in the second half of last year and continues to remain low in 2023, with effects to be felt in early 2024.

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Between 2022 and 2027, streaming video providers in the U.S. will lose some $113 billion in revenues as a result of piracy, according to new Parks Associates data.

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Parks Associates’ latest research shows a 25 percent drop in consumer spending for streaming video services in the U.S. to $69 per month.

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New research from Aluma Insights has analyzed what viewers rank as the most essential and non-essential SVOD services, with Netflix coming out on top as being “indispensable to meeting household video needs.”

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Touting a 44 percent gain in its total viewing time, Tubi has released the findings of its annual audience report, which indicates that three out of four consumers see AVOD services as “practical alternatives” to cable and satellite TV.

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The introduction of a cheaper ad-supported tier led Netflix to its highest daily sign-up rate in the U.S. since the start of the pandemic, according to Ampere Analysis.

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Sports OTT subscription revenues in the U.S. will rise by 73 percent over the next five years to reach about $22.6 billion in 2027, according to Parks Associates.

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Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services, with Prime Video occupying the top spot, knocking Netflix out of the leading position for the first time in the history of this annual report.

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According to a recent study by Ampere Analysis, a combined offering of Disney+ and Hulu would comprise the largest share of the 100 most popular titles of any U.S. SVOD service.

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