Analysis

Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.

A new report from the cloud video platform Grabyo has found that U.S. video customers increased monthly spending on online streaming services by over $1 billion, an upswing of more than 22 percent, since lockdown began in the country in March.

The latest informitv Multiscreen Index shows that the top ten service providers in the U.S. collectively lost 1.52 million TV subscribers in the second quarter of 2020.

M&A deal activity in the U.S. media sector fell 19 percent in the first half of this year compared to the second half of 2019, according to PwC, but digital and telco assets are still proving to be attractive assets amid the COVID-19 pandemic.

According to a new study by Ampere Analysis, the average U.S. SVOD household has access to almost 100,000 hours of content, delivered via 3.8 different services.

The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.

New data from Strategy Analytics indicates that the surge in SVOD numbers seen at the onset of the COVID-19 pandemic in the U.S. was not sustained once stay-at-home measures eased.

Between April 2019 and April 2020, the number of OTT homes in the U.S. rose by 5.2 million, according to Comscore's 2020 State of OTT report.

SVOD platforms have benefited from customers taking up new services during the COVID-19 pandemic, but churn rates have also accelerated, according to Deloitte.

New research from Parks Associates has found that 76 percent of U.S. broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 percent.