Analysis

Time spent watching TV shows and movies in the U.S. in the first half of 2021 increased 4 percent over the previous year, according to The NPD Group, as screen-entertainment spending declined by 1 percent.

A new study from Digital TV Research projects that the number of SVOD subscriptions in the U.S. for services delivering movies, linear channels and TV episodes will hit 450 million in 2026, a 33 percent increase from the end of this year.

HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in April 2021 due to subscriber churn, according to Wurl Analytics.

The number of subscribers to OTT video services in the U.S. will soar from about 230 million last year to more than 277 million in 2026, a 20 percent increase, according to new data from Parks Associates.

According to Leichtman Research Group, the largest pay-TV providers in the U.S. lost about 1.23 million net video subscribers in the second quarter of 2021.

In the second quarter of this year, U.S. consumers shelled out $6.3 billion on streaming services, a 17 percent gain, according to DEG: The Digital Entertainment Group.

The average cord-cutter is spending $85 a month on online pay-TV or standalone subscription-based services, according to new research from Parks Associates.

While 82 percent of U.S. broadband homes subscribe to at least one OTT service, just 58 percent use a traditional pay-TV service, according to Parks Associates.

Tiered subscription offerings—where consumers can choose between a paid, ad-free option and cheaper or free AVOD package—help platforms widen their appeal in a crowded market, according to a new study from Hub Entertainment Research.

Almost half of U.S. TV viewers are using AVOD services at least once a month, and 28 percent use a FAST service with ad-supported linear channels, according to Horowitz Research’s recent State of Viewing and Streaming 2021 report.