Analysis

The largest pay-TV providers in the U.S. lost 1.895 million net video subscribers in the first quarter of 2021, similar to the 1.955 million lost in the same period in 2020, per Leichtman Research Group (LRG).

Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.

In 2024, U.S. consumer spend on streaming services will top outlay on traditional pay-TV services, according to new research from Strategy Analytics.

A new survey by EY of media and entertainment executives has found that reinvention and new methods of consumer engagement are keys to success in a post-pandemic world.

According to Ampere Analysis, there are more OTT subscriptions in the U.S. than there are people, with almost 340 million streaming contracts as of the first quarter of this year.

A new Parks Associates study shows that average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in early 2020.

The latest informitv Multiscreen Index indicates that the top ten television service providers in the U.S. shed almost 6 million customers in 2020, more than 1.25 million in the fourth quarter alone.

Transactional movie revenues across pay TV and online, including PVOD, in the U.S. were up 14 percent last year to more than $6 billion, Omdia says in a new report.

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.