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Analysis

Gains Seen in Awards Show Sponsorships

Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.

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Q3 Sees More U.S. Pay-TV Sub Losses

SNL Kagan reports that the U.S. cable, DTH and telco sectors lost a whopping 430,000 customers in the third quarter, bringing the year-to-date drop to 1.3 million. Cable operators shed 94,000 total video customers, the best Q3 performance for the sector since 2006.

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