Wednesday, August 5, 2020
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Analysis

Gains Seen in Awards Show Sponsorships

Brands will spend $139.2 million to sponsor televised awards shows this year, according to research from IEG, a 4.3 percent increase on last year's tally. The increase exceeds the projected 4.2 percent increase in entertainment spending, but is behind the 4.5 percent increase in overall North American sponsorship spending, IEG notes.

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Q3 Sees More U.S. Pay-TV Sub Losses

SNL Kagan reports that the U.S. cable, DTH and telco sectors lost a whopping 430,000 customers in the third quarter, bringing the year-to-date drop to 1.3 million. Cable operators shed 94,000 total video customers, the best Q3 performance for the sector since 2006.

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Number of Homes with Multiple SVOD Subs on the Rise

An increasing number of U.S. audiences are opting to subscribe to more than one SVOD service, GfK research indicates, with that number rising from 10 percent of the viewing population to 16 percent in three years. The data was released in a new report from GfK’s The Home Technology Monitor, which describes these subs as “self-bundling” viewers, paying for combinations of Netflix, Amazon Prime, Hulu and other streaming services.

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Report Finds Strong Interest in VR

The new Magid Media Futures survey reports that 42 percent of American consumers between the ages of 8 and 64 are very or somewhat interested in VR content, from movies and TV shows to gaming and travel experiences. At the other end of the spectrum, 24 percent of those surveyed reported having no interest at all in VR.

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PwC Sees Strong Gains in U.S. Sports Rights Market

Media rights will be the largest contributor to sports revenues in North America by 2018, PwC reports, with live streaming helping to fuel competition in the sector. At the Gate and Beyond explores the North American sports market through 2020. PwC valued the North American sports market at $63.9 billion in 2015, forecasting this will rise to $75.7 billion in 2020.

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