Tuesday, August 11, 2020
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Analysis

Magid Survey: Cord-Cutting Intent Hits New High

Magid’s annual Magid Media Futures survey has revealed that more respondents than ever intend to cut the pay-TV cord, canceling their pay-TV service and not signing up for a new one. This year, 5.7 percent of respondents said they were “very likely” to cut the cord. This compares to 3.8 percent of pay-TV subscribers last year and under 2 percent when Magid first conducted the study in 2011.

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Report: U.S. OTT Adoption Up 12 Percent

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

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GfK: Consumers Prefer Physical Vs. Digital Video for Renting & Buying

Impacted by the rise of the sharing economy, the uptake of renting and buying individual movies and TV shows has yet to take off in the digital marketplace, according to a GfK study. The report, part of GfK’s The Home Technology Monitor, shows that many consumers continue to prize their DVDs and other physical media. Viewers are less likely to add to their video libraries with intangible digital copies.

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SNL Kagan Projects U.S. Retrans Fee Gains

By 2022, U.S. TV station owners will receive $11.6 billion in retransmission fees from multichannel operators, according to SNL Kagan. U.S. retrans fees hit $6.4 billion last year and are set to reach $7.7 billion this year, a 20-percent gain. SNL Kagan observes that while retrans fees are gaining, including annual increases in dollar-per-subscription rates, margins are under pressure.

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