New data from S&P Global Market Intelligence’s Kagan reports that cable, DTH and telco operators lost 1.2 million video customers in the U.S. in the third quarter, reaching 91 million.
The Kagan analysis includes virtual MVPDs such as Sling TV, DirecTV Now, Hulu with Live TV, YouTube TV and PlayStation Vue. Together they added 2.1 million subscribers in the year to date, while traditional operators lost 2.8 million customers in the period.
Kagan’s Q3 U.S. Multichannel Subscription Report also indicates that DTH had its worst quarter ever, shedding 726,000 subscribers. Cable lost 1.1 million customers in the year so far. Traditional telco subscriptions fell by 94,000.