TVUSA
Streaming Video Ad Spend Posts Q2 Gains
A new report from Tinuiti has found that ad spending on streaming video services grew by 13 percent in Q2 as compared with the same period last year.
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Streaming Hits Monthly Record in the U.S.
More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.
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CBS Unveils Ghosts Metaverse Game
CBS has unveiled its first metaverse expansion with a game for the hit comedy Ghosts.
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U.S. Home Entertainment Spending Up 11 Percent
American consumers spent $8.7 billion on movies and television shows watched at home in the first quarter, an 11 percent year-on-year gain, according to DEG: The Digital Entertainment Group.
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Sports Dominates Live Streaming
A new report from Parks Associates has found that 43 percent of American internet homes have live-streamed content in the last three months, with sports events more popular than news.
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Horowitz Research: SVOD Sees Declines, AVOD Poised for Gains
The percentage of U.S. consumers subscribing to at least one SVOD service fell from 74 percent last year to 62 percent this year, according to Horowitz Research.
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Charter, Comcast Align for Streaming Service
Charter Communications and Comcast Corporation have established a 50-50 joint venture to develop a next-generation streaming service that will be accessible on a range of devices and smart TVs.
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U.S. Consumers Seek OTT Service Bundles
A new study from Parks Associates has found that almost 60 percent of U.S. OTT subscribers would prefer to bundle their services in order to just receive one bill every month.
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Exclusives, Originals Key to AVOD Growth
The U.S. AVOD services that have made the biggest investments in original content have seen the most significant usage gains, according to a new study by Ampere Analysis.
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Nielsen: Consumers Overwhelmed as Streaming Surges
Almost half of U.S. audiences feel overwhelmed by the abundance of content available to them, Nielsen reveals in its State of Play 2022 report, which also found that the average weekly time consumers spent streaming video rose by 18 percent in the last year.
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