Parks Associates has found that U.S. broadband households report watching an average of five hours of internet video on their TV sets per week.
The majority of viewing on the television is still for broadcast TV, though internet video is gaining in its share. VOD from a TV provider also ranks high in TV-set viewing, followed by DVR, DVDs/Blu-ray disks and pay-per-view programs.
The firm will present more research at the OTT Market Disruption & Capturing Audiences, the pre-show workshop for Future of Video, which will address the impact of disruption from digital distribution of content, how it will reshape video’s future and how companies can best prepare.
“Remember how excited we once were to hear ‘there’s an app for that?’ What was great in that moment has turned into an avalanche of apps and services, overloading us with options for accessing the music, shows, movies, podcasts and other media that matter most to us,” said Scott Hancock, VP of marketing at Plex. “Voice-activated products are increasing in popularity in large part because they help to quickly get to the content we want to enjoy at that moment in time. It’s our responsibility as an industry to continue to simplify the search, discovery and playback experience in a consistent experience across all devices, voice-controlled or not.”
“Content will always be king, but equally as important in delivering quality OTT experiences is personalization,” said Darren Lepke, marketing director at Verizon Digital Media Services. “The providers who come out on top will be the ones who consider overall consumption, including personalized advertising experiences for each and every viewer.”
“As an industry, we’re embarking upon one of the most exciting and opportunistic times in the OTT and digital entertainment market,” said Colin Petrie-Norris, CEO of XUMO. “I’m delighted to participate in this flagship conference to contribute additional insights and best practices in the streaming media ecosystem.”
“Never has it been more challenging to capture the attention of a consumer, but never has there been more opportunity for SVOD, OTT, and linear pay-TV video services,” said Andrew Runyon, VP, client partner at Merkle. “These challenges demand a new solution. I look forward to discussing how technology, data, and creativity is changing our industry.”
“Understanding consumer needs is the key to success in today’s entertainment environment, and industry players should focus on solving consumer challenges, like switching between multiple devices and services, to stand out,” said Mitch Weinraub, director of advanced video products at AirTV. “TV should be easy, and our goal at AirTV is to solve the challenge of ‘just making it work’ by integrating consumers’ favorite content into a simple interface, so consumers can sit back and watch their content without frustration.”