Tag Archives: Parks Associates

A new report from Parks Associates has found that 43 percent of American internet homes have live-streamed content in the last three months, with sports events more popular than news.

A new study from Parks Associates has found that almost 60 percent of U.S. OTT subscribers would prefer to bundle their services in order to just receive one bill every month.

New consumer research from Parks Associates has found that as of Q3 2021, Amazon Prime Video's subscriber penetration rate is at 45 percent of U.S. internet households.

About 36 percent of OTT subscribers in the U.S.—some 32 million households—are "service hoppers," according to new Parks Associates data, canceling and resubscribing to services multiple times.

Two new reports from Parks Associates shed light on the current streaming landscape in the U.S., where 70 percent of broadband households own at least one streaming video product connected to the internet.

The number of subscribers to OTT video services in the U.S. will soar from about 230 million last year to more than 277 million in 2026, a 20 percent increase, according to new data from Parks Associates.

The average cord-cutter is spending $85 a month on online pay-TV or standalone subscription-based services, according to new research from Parks Associates.

While 82 percent of U.S. broadband homes subscribe to at least one OTT service, just 58 percent use a traditional pay-TV service, according to Parks Associates.

A new Parks Associates study shows that average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in early 2020.

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.