Tag Archives: Parks Associates

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.

New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.

Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.

The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.

New research from Parks Associates has found that 76 percent of U.S. broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 percent.

Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.

A survey by Parks Associates has found that 76 percent of U.S. broadband homes subscribe to an OTT service, reflecting a gain of 6 million households since Q1 2019.

The churn rate among U.S. OTT services rose from 28 percent to 35 percent in 2019, according to Parks Associates.