TVUSA
New research from Parks Associates has found that 13 percent of U.S. broadband households are cord-cutters, while 4 percent are cord-never.
Read More »Parks Associates: 13 Percent of U.S. Broadband Homes Are Cord-Cutters
U.S. Broadband Homes Watch 5 Hours of Internet Video a Week on TVs
New research from Parks Associates finds that U.S. broadband households report watching an average of five hours of internet video on their TV sets per week.
Read More »U.S. OTT Subscription Churn Rate Steady at 18 Percent
New research from Parks Associates finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at around 18 percent.
Read More »50-Plus Percent of U.S. Millennials Have Two OTT Subscriptions
A new study from Parks Associates indicates that more than 85 percent of millennials in U.S. broadband homes pay for at least one OTT service, while more than 50 percent subscribe to at least two.
Read More »10 Percent of U.S. Homes Adjusted Pay-TV Service in Past Year
Over the last 12 months, 10 percent of U.S. broadband households switched, downgraded or canceled their pay-TV service, according to new research from Parks Associates.
Read More »Report: Home Video Entertainment Spending Down in the U.S.
According to new consumer research from Parks Associates, U.S. broadband households' average monthly expenditure on video entertainment outside of a pay-TV subscription has decreased from $29 to $23.
Read More »More Than Half of U.S. OTT Subscribers Pay for Multiple Services
New research from Parks Associates finds that more than 50 percent of U.S. OTT-subscribing households pay for multiple over-the-top video services.
Read More »Netflix Leads U.S. Subscription OTT Video Services
According to Parks Associates updated list of the top ten subscription OTT video services in the U.S. market, Netflix, Amazon and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.
Read More »Parks Associates: More Than 200 OTT Video Services Now in U.S. Market
Parks Associates' research finds that 53 percent of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service.
Read More »Roku Gaining Ground Among Streaming Media Players
New research from Parks Associates reveals that Roku is increasing its market share in the streaming media player landscape, extending its lead on competitors Amazon, Google and Apple.
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