TVUSA
Over the last 12 months, 10 percent of U.S. broadband households switched, downgraded or canceled their pay-TV service, according to new research from Parks Associates.
Read More »10 Percent of U.S. Homes Adjusted Pay-TV Service in Past Year
Report: Home Video Entertainment Spending Down in the U.S.
According to new consumer research from Parks Associates, U.S. broadband households' average monthly expenditure on video entertainment outside of a pay-TV subscription has decreased from $29 to $23.
Read More »More Than Half of U.S. OTT Subscribers Pay for Multiple Services
New research from Parks Associates finds that more than 50 percent of U.S. OTT-subscribing households pay for multiple over-the-top video services.
Read More »Netflix Leads U.S. Subscription OTT Video Services
According to Parks Associates updated list of the top ten subscription OTT video services in the U.S. market, Netflix, Amazon and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.
Read More »Parks Associates: More Than 200 OTT Video Services Now in U.S. Market
Parks Associates' research finds that 53 percent of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service.
Read More »Roku Gaining Ground Among Streaming Media Players
New research from Parks Associates reveals that Roku is increasing its market share in the streaming media player landscape, extending its lead on competitors Amazon, Google and Apple.
Read More »New Report Explores Demand for VR
Parks Associates says that 9 percent of U.S. broadband homes will buy a VR headset within the next year.
Read More »OTT Churn Rate at 19 Percent in the U.S.
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.
Read More »Sling TV, Showtime, CBS Gaining Ground in OTT Share
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or entered the list over the past year.
Read More »Report: U.S. OTT Adoption Up 12 Percent
OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.
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