Tag Archives: Parks Associates

A new study from Parks Associates indicates that more than 85 percent of millennials in U.S. broadband homes pay for at least one OTT service, while more than 50 percent subscribe to at least two.

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Over the last 12 months, 10 percent of U.S. broadband households switched, downgraded or canceled their pay-TV service, according to new research from Parks Associates.

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According to new consumer research from Parks Associates, U.S. broadband households' average monthly expenditure on video entertainment outside of a pay-TV subscription has decreased from $29 to $23.

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New research from Parks Associates finds that more than 50 percent of U.S. OTT-subscribing households pay for multiple over-the-top video services.

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According to Parks Associates updated list of the top ten subscription OTT video services in the U.S. market, Netflix, Amazon and Hulu continue to hold the top three slots while HBO Now made a significant move into the top five.

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Parks Associates' research finds that 53 percent of U.S. broadband households subscribe to both a pay-TV service and at least one OTT video service.

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New research from Parks Associates reveals that Roku is increasing its market share in the streaming media player landscape, extending its lead on competitors Amazon, Google and Apple.

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Parks Associates says that 9 percent of U.S. broadband homes will buy a VR headset within the next year.

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The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

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Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or entered the list over the past year.

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