TVUSA
76 Percent of U.S. Broadband Homes are OTT Subs
A survey by Parks Associates has found that 76 percent of U.S. broadband homes subscribe to an OTT service, reflecting a gain of 6 million households since Q1 2019.
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OTT Churn Rate Rises to 35 Percent
The churn rate among U.S. OTT services rose from 28 percent to 35 percent in 2019, according to Parks Associates.
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Parks Associates: TV Still Dominates Viewing Time
More than half of all video consumption in U.S. broadband homes takes place on a TV set, according to Parks Associates research, which also noted that the average time spent watching video rose by 33 percent between 2018 and 2019.
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Parks Associates Reveals Top 10 U.S. Subscription OTT Services for 2019
Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services, which continues to be anchored by Netflix.
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Report Sees Surge in Multiple Subscription OTT Homes
Almost half of all U.S. broadband homes subscribe to two or more OTT services, according to new data from Parks Associates.
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Piracy, Password Sharing to Account for $12.5 Billion in Lost Revenue
Parks Associates is forecasting that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing, with that number growing to $12.5 billion in 2024.
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16 Percent of U.S. Broadband Homes Share OTT Passwords
Parks Associates has found that 16 percent of U.S. broadband homes admit to sharing the passwords for their online video subscriptions with others, and less than one-third are willing to use a non-password authentication method such as voice or thumbprint.
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Parks Associates: 13 Percent of U.S. Broadband Homes Are Cord-Cutters
New research from Parks Associates has found that 13 percent of U.S. broadband households are cord-cutters, while 4 percent are cord-never.
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U.S. Broadband Homes Watch 5 Hours of Internet Video a Week on TVs
New research from Parks Associates finds that U.S. broadband households report watching an average of five hours of internet video on their TV sets per week.
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U.S. OTT Subscription Churn Rate Steady at 18 Percent
New research from Parks Associates finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at around 18 percent.
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