Tag: Parks Associates

New research from Parks Associates has found that 76 percent of U.S. broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 percent.

Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.

A survey by Parks Associates has found that 76 percent of U.S. broadband homes subscribe to an OTT service, reflecting a gain of 6 million households since Q1 2019.

The churn rate among U.S. OTT services rose from 28 percent to 35 percent in 2019, according to Parks Associates.

More than half of all video consumption in U.S. broadband homes takes place on a TV set, according to Parks Associates research, which also noted that the average time spent watching video rose by 33 percent between 2018 and 2019.

Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services, which continues to be anchored by Netflix.

Almost half of all U.S. broadband homes subscribe to two or more OTT services, according to new data from Parks Associates.

Parks Associates is forecasting that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing, with that number growing to $12.5 billion in 2024.

Parks Associates has found that 16 percent of U.S. broadband homes admit to sharing the passwords for their online video subscriptions with others, and less than one-third are willing to use a non-password authentication method such as voice or thumbprint.

New research from Parks Associates has found that 13 percent of U.S. broadband households are cord-cutters, while 4 percent are cord-never.