New research from Leichtman Research Group finds that 74 percent of all U.S. households have an SVOD service from Netflix, Amazon Prime and/or Hulu.
This is up from 64 percent in 2017 and 52 percent in 2015.
Among those that have an SVOD service, 69 percent have more than one of these services—up from 51 percent in 2017 and 38 percent in 2015. Overall, 51 percent of U.S. households now have more than one SVOD service, an increase from 33 percent in 2017 and 20 percent in 2015.
“Nearly three-quarters of all U.S. households have at least one SVOD service, and one-third of all adults stream an SVOD service daily, including half of all ages 18 to 34,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “With over half of all households now getting multiple SVOD services and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow. However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others.”