Thursday, December 9, 2021
Home / Analysis / LRG: U.S. Pay-TV Providers Shed 650,000 Subs in Q3

LRG: U.S. Pay-TV Providers Shed 650,000 Subs in Q3


ADVERTISEMENT

Leichtman Research Group (LRG) is reporting that the largest pay-TV providers in the U.S. lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of around 90,000 in the year-ago period.

The top pay-TV providers—representing about 93 percent of the market—now account for about 77 million subscribers, with the top seven cable companies having 41.9 million video subscribers, other traditional pay-TV services having over 27.5 million subscribers and the top publicly reporting internet-delivered (vMVPD) pay-TV services having 7.5 million subscribers.

Top cable providers had a net loss of about 700,000 video subscribers in the third quarter, compared to a loss of about 380,000 subscribers in Q3 2020. Other traditional pay-TV services had a net loss of about 635,000 subs in Q3, compared to a loss of about 780,000 subscribers in the same period a year ago. Top publicly reporting vMVPDs added about 680,000 subscribers in the period, compared to a gain of about 1,070,000 subscribers in Q3 last year.

“While Pay-TV net losses in the quarter increased from last year’s third quarter, annual net losses were relatively similar to a year ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Over the past year, top pay-TV providers had a net loss of about 5,100,000 subscribers, compared to a loss of about 4,820,000 over the prior year.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

The Office Headed to Freeform

Freeform has licensed all nine seasons of The Office from NBCUniversal Global Distribution and is set to begin airing the series on January 1.