Analysis

In the third quarter of this year, U.S. audiences spent $9.1 billion on movies and TV shows for home consumption, a 13.1 percent year-on-year increase, according to DEG: The Digital Entertainment Group.

Streaming continues to outpace broadcast and cable usage in the U.S., taking a 36.9 percent share of viewing time in September, per Nielsen.

A new report from Tinuiti has found that ad spending on streaming video services grew by 13 percent in Q2 as compared with the same period last year.

Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix’s hybrid AVOD-SVOD tier.

More than a third of time spent on television by American viewers was on streaming platforms in June, per new Nielsen data.

For the fourth year in a row, Netflix has ranked at the top of Solutions Research Group’s (SRG) "Must-Keep TV" list.

American consumers spent $8.7 billion on movies and television shows watched at home in the first quarter, an 11 percent year-on-year gain, according to DEG: The Digital Entertainment Group.

A new report from Parks Associates has found that 43 percent of American internet homes have live-streamed content in the last three months, with sports events more popular than news.

The percentage of U.S. consumers subscribing to at least one SVOD service fell from 74 percent last year to 62 percent this year, according to Horowitz Research.

A new study from Parks Associates has found that almost 60 percent of U.S. OTT subscribers would prefer to bundle their services in order to just receive one bill every month.