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Parks Associates: Live Sports Key to Pay-TV Sub Retention

Mansha Daswani February 10, 2021 Analysis, Top Stories

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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