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Parks Associates Charts Strong OTT Trial Conversion Rates

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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