8 days ago
Analysis, Top Stories
Per new research from GlobalData, annual SVOD revenues in the U.S. will nearly equal those from pay TV in 2027, rising to $64.4 billion, a 6.3 percent compound annual growth rate (CAGR).
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September 2, 2021
Analysis, Top Stories
A new study from Digital TV Research projects that the number of SVOD subscriptions in the U.S. for services delivering movies, linear channels and TV episodes will hit 450 million in 2026, a 33 percent increase from the end of this year.
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April 12, 2021
Analysis, Top Stories
According to Ampere Analysis, there are more OTT subscriptions in the U.S. than there are people, with almost 340 million streaming contracts as of the first quarter of this year.
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December 17, 2020
Analysis, Top Stories
Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.
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November 25, 2020
Analysis, Top Stories
New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.
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November 19, 2020
Analysis, Top Stories
Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.
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September 25, 2020
Analysis, Top Stories
The number of SVOD subscribers in the U.S. is set to rise from 203 million last year to 317 million in 2025, according to Digital TV Research.
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June 29, 2020
Analysis, Top Stories
The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.
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June 24, 2020
Analysis, Top Stories
SVOD platforms have benefited from customers taking up new services during the COVID-19 pandemic, but churn rates have also accelerated, according to Deloitte.
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June 3, 2020
Analysis, Top Stories
Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.
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