Parks Associates Archives - Page 2 of 5

August 9, 2021 Analysis, Top Stories

U.S. Cord-Cutters Spend $85 on OTT Services

August 9, 2021

The average cord-cutter is spending $85 a month on online pay-TV or standalone subscription-based services, according to new research from Parks Associates.

August 2, 2021 Analysis, Top Stories

Gap Between OTT & Pay TV Widens in the U.S.

August 2, 2021

While 82 percent of U.S. broadband homes subscribe to at least one OTT service, just 58 percent use a traditional pay-TV service, according to Parks Associates.

March 26, 2021 Analysis, Top Stories

U.S. Monthly Spend on OTT Doubled in Two Years

March 26, 2021

A new Parks Associates study shows that average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in early 2020.

February 10, 2021 Analysis, Top Stories

Parks Associates: Live Sports Key to Pay-TV Sub Retention

February 10, 2021

New data from Parks Associates indicates that 55 percent of pay-TV homes in the U.S. rank live sports as a key reason for retaining their pay-TV services.

December 17, 2020 Analysis, Top Stories

Parks Associates Charts Strong OTT Trial Conversion Rates

December 17, 2020

Some 40 percent of U.S. broadband homes used a free trial of at least one OTT service amid the pandemic, per Parks Associates, with almost 70 percent of those signing up for a subscription.

December 14, 2020 Analysis, Top Stories

Demand for First-Run Movies Online On the Rise

December 14, 2020

New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.

November 25, 2020 Analysis, Top Stories

SVOD Stacking on the Rise

November 25, 2020

New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.

November 19, 2020 Analysis, Top Stories

HBO Max, Apple TV+ Join U.S. SVOD Top Ten

November 19, 2020

Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.

August 28, 2020 Analysis, Top Stories

U.S. Pay-TV Penetration Down to 62 Percent

August 28, 2020

Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.

June 29, 2020 Analysis, Top Stories

OTT Churn Rate Rises to 41 Percent

June 29, 2020

The churn rate among OTT services in the U.S. rose from 35 percent in Q1 2019 to 41 percent in Q1 2020, according to Parks Associates.

Tag: Parks Associates

U.S. Cord-Cutters Spend $85 on OTT Services

Gap Between OTT & Pay TV Widens in the U.S.

U.S. Monthly Spend on OTT Doubled in Two Years

Parks Associates: Live Sports Key to Pay-TV Sub Retention

Parks Associates Charts Strong OTT Trial Conversion Rates

Demand for First-Run Movies Online On the Rise

SVOD Stacking on the Rise

HBO Max, Apple TV+ Join U.S. SVOD Top Ten

U.S. Pay-TV Penetration Down to 62 Percent

OTT Churn Rate Rises to 41 Percent

Succession, The Bear Score Golden Globes

The Tourist Travels to Netflix in the U.S.

Combined Disney+/Hulu Service to Own Most Popular Titles in the U.S.

Disney Licenses Package of Shows to Netflix

Showtime Linear Channel Rebranding in January

Succession Leads Golden Globes TV Nominations