Analysis

As Bundesliga, La Liga, Premier League and Serie A returned last month, sports streaming surged across Europe, according to Conviva.

In 2020, the film, TV, video, radio and photography industry in the U.K. is forecast to lose £36 billion ($45 billion) in turnover compared to 2019, a 57 percent decline, according to a new report from Oxford Economics.

According to Kantar, 6 million new video streaming subscriptions were purchased in the U.K. amid the COVID-19 lockdown.

According to new figures released by BARB, 14.3 million U.K. homes had a subscription to Netflix, Amazon Prime Video or Now TV in Q4 2019, a 50.5 percent penetration rate.

The latest Advertising Association/WARC Expenditure Report has a revised forecast for U.K. advertising spending in 2020 of £21.13 billion ($26.5 billion), down 16.7 percent from 2019.

U.K. TV viewing has risen 24 percent since the country's lockdown began, with audiences increasingly turning to classic TV shows, comedies, light entertainment and news, according to new research released by Thinkbox.

The number of pay-TV subscribers across Western Europe will fall by 2.6 percent between 2019 and 2025 to reach 99.86 million, according to Digital TV Research.

OTT TV and movie revenues from across 22 Eastern European markets will rise from $1.4 billion last year to $3.6 billion in 2025, according to Digital TV Research.

With sports consumption having "collapsed" in Europe amid the coronavirus pandemic, entertainment and news consumption have soared, according to Conviva.

Eastern Europe is expected to add nearly 10 million digital pay-TV subscribers from 2019 to 2025, bringing its total to 77 million, according to Digital TV Research.