On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.
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Digital TV Research is forecasting that Western European OTT TV episode and movie revenues will reach $45 billion in 2028, up from the $27 billion recorded in 2022.
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A new report from the European Audiovisual Observatory (EAO) has found that there are more high-end scripted series being produced in Europe, but with fewer episodes.
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Digital TV Research is projecting that Western European pay-TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion, down by 18 percent.
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FAST will account for almost 20 percent of the $3 billion online ad-supported video market in the U.K. by 2027, according to new Omdia research commissioned by Blue Ant International.
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The ad market in the U.K. is expected to rise by 3.8 percent this year to reach £36.1 billion ($44.7 billion), per new data from the Advertising Association/WARC Expenditure Report, as compared with the 8.8 percent growth rate in 2022.
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New data from the European Audiovisual Observatory reveals that one in five private TV channels and more than a third of SVOD and TVOD services in Europe are owned by American companies.
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The Audiovisual Anti-Piracy Alliance (AAPA) estimates that nearly 17.1 million individuals—4.5 percent of the European population over the age of 27—were using illicit IPTV services last year.
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Due to high inflation rates and a rise in cost-of-living expenses, the latest Advertising Association/WARC Expenditure Report has downgraded U.K. adspend forecasts for 2022.
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