Analysis

In 2018, online advertising contributed 57 percent of the U.K.’s total advertising spend of £23.6 billion ($30 billion) and is predicted to account for 62 percent by 2020, according to a new Enders Analysis report.

Digital TV Research has forecast 131.2 million gross SVOD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018, with Disney+ expected to make "a strong and immediate impact."

Eastern Europe is expected to add 16 million SVOD subscriptions over the next five years, per Digital TV Research’s Eastern Europe OTT TV and Video Forecasts report.

U.K. adspend was up 6.3 percent year-on-year to reach £23.6 billion ($30.8 billion) in 2018, according to the latest Advertising Association/WARC Expenditure Report, marking the ninth consecutive year of market growth and the highest annual total since monitoring began in 1982.

In the European TV market, the U.K. is seeing the largest decline in pay-TV subscriptions, according to Strategy Analytics, following the cord-cutting trend present in the U.S.

Spending on high-end television production in the U.K. hit £1.2 billion ($1.6 billion) in 2018, a 4-percent increase on the previous year and the highest since tax incentives were introduced in 2013, according to the BFI.

Advertising revenues in the U.K. are expected to rise by 4.6 percent in 2019, according to the latest Advertising Association/WARC Expenditure Report, despite uncertainty over Brexit.

U.K. multichannel broadcaster investment in local content has topped the £1 billion mark for the first time, according to the Commercial Broadcasters Association (COBA).

The German video market reached annual spend of around €9 billion ($10.4 billion) in 2018, up 6 percent year on year, according to the latest Video Insights country report from Futuresource Consulting.

New figures from the British Association for Screen Entertainment (BASE) show that the home entertainment market in the U.K. grew by 10 percent in 2018, bringing the total value of the category to £2.34 billion ($2.97 billion).