Tuesday, March 19, 2024

Analysis

U.K. Adspend Rose 9 Percent in 2022

May 1, 2023

On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.