Analysis

Streaming growth in Europe has held onto pandemic gains, according to Conviva's State of Streaming: Europe report for Q2 2021, growing 19 percent year-on-year.

The last year has seen a strong increase in the export of TV programs from France, up 9 percent year-on-year for a total of €354.8 million ($419.3 million), its highest level of the past 25 years.

Revenues for the U.K. production sector fell by 14 percent to £2.9 billion ($4 billion) in 2020, according to new data from Pact.

Britons spent a third of their time watching TV and online video in 2020 amid Covid-19 lockdowns, according to new Ofcom data, driven in part by streaming usage gains.

Advertising spend in the U.K. is projected to increase by 18.2 percent this year to reach £27.7 billion ($38.5 billion).

New data from Enders Analysis reveals that while habits are shifting, live still commanded a 57 percent share of time spent with the TV set in the U.K. over the last year.

Netflix has become the largest single commissioner of new scripted projects in Europe, according to data from Ampere Analysis.

The European Audiovisual Observatory’s MAVISE Database has revealed that 250 broadcast licenses have migrated out of the U.K. as a result of Brexit and the transposition of the revised Audiovisual Media Services Directive (AVMSD).

In the 2021-22 season, broadcasters in the U.K., France, Germany, Italy and Spain will make almost $11 billion from their live coverage of domestic leagues and the UEFA Champions League, according to Digital TV Research.

Advertising spend in the U.K. is projected to rise by 15.2 percent this year to reach £27 billion ($38 billion), recovering the £1.8 billion ($2.5 billion) lost last year amid the pandemic, according to the latest Advertising Association/WARC Expenditure Report.