TVEUROPE
U.K. Broadcaster Viewing Share to Drop Below 48 Percent
By 2028, U.K. broadcasters' share of overall viewing will drop to 48 percent, down from 64 percent in 2022, according to Enders Analysis.
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U.K. Adspend Rose 9 Percent in 2022
On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.
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Western European OTT Revenue to Reach $45 Billion
Digital TV Research is forecasting that Western European OTT TV episode and movie revenues will reach $45 billion in 2028, up from the $27 billion recorded in 2022.
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EAO Reports More European Scripted Series, Shorter Episode Counts
A new report from the European Audiovisual Observatory (EAO) has found that there are more high-end scripted series being produced in Europe, but with fewer episodes.
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Western European Pay-TV Revenues Forecast for $5 Billion Decline
Digital TV Research is projecting that Western European pay-TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion, down by 18 percent.
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New Study Shows FAST’s Rising Share of U.K. Video Market
FAST will account for almost 20 percent of the $3 billion online ad-supported video market in the U.K. by 2027, according to new Omdia research commissioned by Blue Ant International.
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AA/WARC: 4 Percent Growth for UK Advertising in 2023
The ad market in the U.K. is expected to rise by 3.8 percent this year to reach £36.1 billion ($44.7 billion), per new data from the Advertising Association/WARC Expenditure Report, as compared with the 8.8 percent growth rate in 2022.
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30-Plus Percent of European On-Demand Services are U.S.-Owned
New data from the European Audiovisual Observatory reveals that one in five private TV channels and more than a third of SVOD and TVOD services in Europe are owned by American companies.
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AAPA: €3.21 Billion in Revenue Losses from Piracy in Europe
The Audiovisual Anti-Piracy Alliance (AAPA) estimates that nearly 17.1 million individuals—4.5 percent of the European population over the age of 27—were using illicit IPTV services last year.
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U.K. Ad Market to Expand by 9.2 Percent in 2022
Due to high inflation rates and a rise in cost-of-living expenses, the latest Advertising Association/WARC Expenditure Report has downgraded U.K. adspend forecasts for 2022.
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