Analysis

Despite a soft economy, advertising expenditures across all media in the U.K. will be up by between 4 percent and 5 percent this year, according to Enders Analysis.

Inward investment spend from high-end TV in the U.K. reached a record £1.3 billion ($1.7 billion) in 2019, according to BFI.

The U.K.'s home entertainment sector grew by 9.5 percent in 2019, bringing the total market value to £2.6 billion ($3.4 billion), driven by streaming. 

GroupM is forecasting that U.K. advertising will grow 7.8 percent in 2019, to £22 billion ($28.5 billion), with an optimistic outlook leading the firm to revise its 2020 forecast upward.

According to the latest Advertising Association/WARC Expenditure Report, U.K. adspend rose 5.8 percent year on year to reach £6 billion ($7.7 billion) in Q2 2019, marking its 24th consecutive quarter of market growth.

According to the latest Pact UK TV Exports report, TV exports from Britain reached a record high of £1.4 billion ($1.8 billion) in 2018-19, a 7-percent increase on the prior-year period.

Centre National du Cinéma et de l’Image Animée (CNC) and TV France International have unveiled their annual study of program exports, revealing that the sales of French series abroad totaled nearly €276 million ($305 million) in 2018.

According to the 2019 Pact UK Television Census, Britain's independent TV production sector saw more than £3 billion ($3.7 billion) in revenues last year, their highest level to date and up over 40 percent since 2008.

Total video entertainment consumer spend in France is expected to exceed €7 billion ($7.8 billion) this year, making it the third-largest video entertainment market in Europe, according to the latest report from Futuresource Consulting.

Enders Analysis has revised its U.K. TV advertising forecast downward for 2019, to a decline of 5 percent for the year, due to the prospect of the Brexit deadline looming.