Analysis

New Advertising Association (AA)/WARC Expenditure Report data shows that U.K. advertising spend grew 3.7 percent to £10.8 billion ($14.3 billion) during the first six months of 2017, the largest first-half total of any year since monitoring began in 1982.

Digital TV Research's Eastern Europe OTT TV & Video Forecasts report is predicting that SVOD will become the region’s largest OTT revenue source in 2017, with Netflix and Amazon Prime Video driving the market.

French television exports—including sales, presales and co-productions—increased to a record high of €336 million ($404 million) in 2016, a year-on-year increase of 32 percent.

International revenues for the U.K. TV production sector grew by 5.3 percent in the past year and have tripled in the past eight years, according to the Pact 2016 Census.

Ofcom’s annual Communications Market Report points to the U.K. as having become a binge-viewing nation, with eight in ten adults watching multiple episodes of their favorite shows in a single sitting.

U.K. advertising expenditure grew 1.3 percent year-on-year in the first quarter to reach £5.31 billion ($6.9 billion), according to the Advertising Association/WARC Expenditure Report, marking the 15th consecutive quarter of growth but the slowest rate in four years.

Improving the customer experience and driving innovation are key priorities for European pay-TV platforms as future growth becomes more challenging, according to NAGRA's Pay-TV Innovation Forum report.

GroupM has revised its 2017 U.K. advertising forecast from a previously projected 7-percent growth down to 4.1 percent. U.K. advertising is expected to see its eighth consecutive year of growth, with the 4.1-percent increase in spending taking the industry to a predicted investment of £18.6 billion ($23.6 billion).

A survey by egta, which represents independent and in-house ad-sales operations across Europe, has found that more than half of its members expect the TV and radio advertising segments to grow over the next three years.

A study conducted by the European Audiovisual Observatory has found that almost half of the European TV content on Netflix in the region hails from the U.K., with about 20 percent from France and 14 percent from Germany.