Analysis

Ad spend in the U.K. will recover faster than other key international markets this year, according to the new Advertising Association/WARC Expenditure Report.

The latest research from Ampere Analysis has found that Netflix became the second-largest TV group in Europe by revenue last year, ahead of ARD.

The British Association for Screen Entertainment (BASE) is reporting that the home-entertainment sector in the U.K. grew by 26 percent in 2020, bringing the total market value to £3.3 billion ($4.47 billion).

International streaming platforms such as BritBox, Paramount+ and HBO Max should find expansion opportunities in the Nordic markets, according to Ampere Analysis, even though Scandinavian households already have an average of 2.4 SVOD services.

The slump in the U.K. economy in Q2 2020 due to the pandemic-induced lockdown reduced advertising expenditure by close to one-third, according to Enders Analysis, recovering in Q3 and poised for a return to growth in 2021.

British media regulator Ofcom has warned that traditional U.K. broadcasting is unlikely to survive without a radical overhaul of regulations and an increased focus on transforming to meet the needs of the digital age.

U.K. television exports generated £1.48 billion in 2019-20, a 6 percent gain on the previous year, according to data released by Pact.

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4 percent, which is lower than the 16.6 percent predicted in July.

During the last year, Swedish households have purchased an additional 700,000 new SVOD subscriptions, though Netflix lost subs for the first time since its launch in the country.

According to Kantar’s latest Entertainment On Demand report, just 3 percent of U.K. households have taken on a new SVOD subscription in Q3, with Amazon seeing the most signups.