Analysis

The British Film Institute (BFI) has revealed that the U.K.'s film and high-end TV production spend in 2021 topped record levels at £4.713 billion, an increase of 86 percent on 2020’s figure.

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The latest Advertising Association/WARC Expenditure Report shows a record 26.4 percent growth for the U.K.’s ad market, putting its value at an estimated £30 billion last year.

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Kantar’s Entertainment on Demand study in the U.K. has found that while Netflix is still providing the most-watched content, Amazon Prime Video is quickly gaining ground and is expected to overtake the streaming giant by the end of 2024.

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The value of U.K. home entertainment was up 13.3 percent in 2021 to a £3.7 billion high, led by No Time to Die and Wonder Woman 1984, according to the British Association for Screen Entertainment (BASE).

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While library sales and deals with streaming services increased, overall sales of British TV exports slipped by 3.3 percent to £1.4 billion ($1.9 billion) in 2020-21, according to Pact's TV Exports report.

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The BBC is on track to meet its current savings targets but will likely need to make further expenditure cuts in the coming years as it faces falling audience shares and fewer people paying a license fee, according to the U.K.'s National Audit Office (NAO).

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The U.K. government's film and television tax incentives resulted in a £13.5 billion boost to the local economy, creating 219,000 jobs, between 2017 and 2019, according to Screen Business, a new independent report published by the BFI.

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U.K. advertising spend will rise by almost 25 percent to reach £29.3 billion this year, according to the latest Advertising Association/WARC Expenditure Report.

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U.K. consumers prefer streaming to traditional pay-TV services, according to a new study by Roku.

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In the second quarter of this year, commissions by the leading free-to-air groups in Western Europe’s largest TV markets were up 64 percent on the same period in 2019, according to Ampere Analysis.

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