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Analysis

SVOD Spend to Reach €3 Billion in Western Europe

Total spending on SVOD in Western Europe hit the €2 billion mark ($2.24 billion) in 2015 and is forecast to reach €3 billion ($3.35 billion) by year-end 2016, according to a new report from IHS Markit. As existing services reach saturation in key markets, year-on-year growth in spending on online SVOD in Western Europe will slow into the forecast period (2016-2020), the report said. Even this slower increase in value generated from SVOD will be sufficient to make the platform the largest in terms of total home video spending.

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Growth Projected for Majority of Eastern Europe’s Top Pay-TV Operators

The Eastern Europe Pay TV Operator Forecasts report from Digital TV Research estimates that 44 of Eastern Europe’s top 64 operators will increase their subscriber bases between 2015 and 2021. Simon Murray, principal analyst at Digital TV Research, said: “So 20 of the top operators will lose subscribers—or 31 percent of the total. Perhaps this is not that unpredictable given that the region still had 24.5 million analog cable TV subscribers by end-2015.”

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German Pay-TV Revenues to Pass €3 Billion

Revenue from pay TV and paid VOD in Germany increased 12 percent year-on-year to €2.49 billion ($2.74 billion) in 2015, with a gain of 8 to 11 percent forecast for this year, according to VPRT, the German commercial broadcasters' association. In Germany, Austria and Switzerland, pay TV and paid VOD revenue totaled €2.7 billion ($2.97 billion).

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OTT on the Rise in Eastern Europe

OTT TV and video revenues in Eastern Europe are expected to reach $1.98 billion in 2021, a nice lift from the $26 million recorded in 2010, according to a new report from Digital TV Research. The total was $454 million in 2015, as stated in the Eastern Europe OTT TV & Video Forecasts report. Russia accounted for half the region’s OTT revenues in 2015 and will remain at around this level for the next five years.

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Ampere: Pay TV, Advertising Face Impact from EU Referendum

British policy makers must work hard to restore confidence in the country's financial markets following the results of the EU referendum, Ampere Analysis has said as it warns of potentially "stark consequences for U.K. media." Britain's decision to leave the EU immediately caused the value of the pound to plummet, with stock prices taking a hit both locally and abroad.

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European Online Adspend Surpasses TV

European online advertising has surpassed TV, with a record annual spend of 36.2 billion euros ($41.4 billion) in 2015, according to IAB Europe. The report found marked growth in mobile and video adspend across all surveyed territories, with more than 30 billion euros ($35 billion) in spend added within the last decad

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