Tuesday, October 16, 2018
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Broadcaster Alliances Tout Power of TV

Marking World Television Day today, the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses, are touting the continued strength of the medium across the globe.

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GroupM: U.K. Ad Investments to Hit £18.8 Billion in 2017

Despite the short-term effect of the EU referendum, U.K. advertising is set to see the eighth successive year of growth, up from 6.3 percent to 7.2 percent for 2016, according to GroupM. The firm predicts a rise from 5.8 percent to 7.2 percent for 2017. This increase in spending takes the industry to an investment of £18.8 billion ($23.6 billion) in 2017.

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Western European Pay-TV Market Resilient Despite OTT Gains

Western Europe’s pay-TV markets are going from strength to strength, while growth is slowing for Netflix and other OTT services in the region, according to new research from Ovum. Ovum's Western Europe: Pay-TV & Free-To-Air Forecasts to 2021 report finds that there were 98 million pay-TV subscribers in Western Europe at mid-2016 and is forecasting that 7 million more will be added by the end of 2021, taking the total to 105 million.

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