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Kantar: Amazon Prime Catching Up to Netflix in U.K. Streaming Landscape

Kantar’s Entertainment on Demand study in the U.K. has found that while Netflix is still providing the most-watched content, Amazon Prime Video is quickly gaining ground and is expected to overtake the streaming giant by the end of 2024.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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