Digital TV Research is projecting that Western European pay-TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion, down by 18 percent.
The pay-TV subscriber count is forecast to drop by 7 percent, so revenues will fall faster, revealing lower TV ARPUs and less emphasis on TV from the operators.
Pay-TV revenues are expected to slip in every country in the region, except Malta, between 2022 and 2028. The U.K. and France will each decline by $1 billion, according to the firm.
Simon Murray, principal analyst at Digital TV Research, said: “IPTV revenues overtook digital cable in 2022. IPTV will surpass satellite TV in 2025 to become the most lucrative platform.”
Satellite TV will lose $3 billion between 2022 and 2028, as satellite TV subscribers are converting to platforms that offer broadband connections.