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Western European Pay-TV Revenues Forecast for $5 Billion Decline


Digital TV Research is projecting that Western European pay-TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion, down by 18 percent.

The pay-TV subscriber count is forecast to drop by 7 percent, so revenues will fall faster, revealing lower TV ARPUs and less emphasis on TV from the operators.

Pay-TV revenues are expected to slip in every country in the region, except Malta, between 2022 and 2028. The U.K. and France will each decline by $1 billion, according to the firm.

Simon Murray, principal analyst at Digital TV Research, said: “IPTV revenues overtook digital cable in 2022. IPTV will surpass satellite TV in 2025 to become the most lucrative platform.”

Satellite TV will lose $3 billion between 2022 and 2028, as satellite TV subscribers are converting to platforms that offer broadband connections.

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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