Simon’s Cat Celebrates 15th Anniversary


Banijay UK brand Simon’s Cat is celebrating its 15th birthday with a raft of special content and products, including a new dedicated website, custom merch, exclusive signed art prints from creator Simon Tofield and more.

In March 2008, Tofield uploaded his first-ever video to YouTube as part of an animation project inspired by his own cat Hugh, titled “Cat Man Do.” Today, the video has over 65 million views and the brand has continued to find success. It has over 3 billion online views and 21 million fans across TikTok, YouTube, Facebook, Instagram and Twitter. Recently, Tactile Games picked up the long-term gaming rights for the brand, following the popularity of mobile titles Simon’s Cat: Crunch Time, Simon’s Cat: Pop Time and Simon’s Cat: Story Time, which have more than 20 million downloads.

In honor of the 15th anniversary, a compilation of the best classic films reimagined in color will be released; a new website with games, comics and films will launch; a Q&A session with Tofield in which he answers questions from fans will take place; custom merchandise will drop; and an exclusive set of 15th anniversary pins will debut.

“It brings me immense joy and privilege to be celebrating 15 years of Simon’s Cat,” Tofield said. “We have grown from a single animation into a global brand with a fantastic and supportive community of fans all around the world. I can’t wait to see what the next 15 years bring for our global superstar feline!”

Alice Bernardi, director of international brand licensing at Banijay Brands, added,“It is wonderful to mark this milestone with special products that the fans will love. The instantly recognizable, iconic animation, coupled with a huge social following, makes Simon’s Cat a very strong and desirable IP that works incredibly well across all corners of the licensing industry.”