Western European OTT to Generate $45 Billion


According to Digital TV Research, Western European OTT TV episode and movie revenues will reach $45 billion in 2027, up from $26 billion in 2021.

Of the additional revenues, the U.K. will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.

The U.K. is the largest OTT revenue earner in the region. Its $6 billion provided 24 percent of the 2021 total. The U.K.’s $10 billion in 2027 will represent 22 percent of the region’s total, meaning that other countries will grow faster.

Simon Murray, principal analyst at Digital TV Research, said: “SVOD far exceeds any other revenue source for Western Europe. SVOD will increase by $13 billion between 2021 and 2027 to $30 billion. AVOD will add $6 billion to reach $12 billion.”

SVOD subscriptions in Western Europe are forecast to reach 258 million by 2027, up from 164 million by the end of 2021. Four countries will provide two-thirds of the total. Germany will overtake the U.K. in 2026.