Analysis

According to Ampere Analysis, Discovery was the greatest global commissioner of TV shows in 2021, with a record-breaking 556 first-run TV titles commissioned last year.

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Global spending on acquired, original and sports content is expected to reach $240 billion this year, a 6 percent gain on 2021, according to new research from Ampere Analysis.

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Research from PwC indicates that deal activity in the media and entertainment space will continue at a “vigorous pace” in 2022, powered by the demand for content from streaming platforms, 5G rollouts and strong interest from private equity buyers.

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According to a new Accenture report, 60 percent of global consumers are frustrated with navigating content on streaming video services.

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Disney+'s WandaVision ranks as the most-pirated TV show released in 2021 on torrent sites, according to TorrentFreak, beating out The Mandalorian.

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Global spend on content is expected to top $220 billion this year, a 14 percent gain on last year, per Ampere Analysis projections.

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About 27 percent of the 100 most popular titles available on SVOD platforms around the world today were produced outside of the U.S., according to a new study from Ampere, up from 15 percent back in 2017.

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The television advertising market is forecast to grow by 11.7 percent in 2021, according to the latest figures from GroupM, though the industry is not expected to fully rebound until 2023.

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According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021.

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New forecasts from WARC project that the global ad market will hit $771 billion this year, a 23.8 percent rise, with a 12.5 percent gain predicted for 2022.

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