Analysis

A new study from Ampere Analysis indicates that more than 60 percent of the global online population watch short-form video content on platforms like TikTok, YouTube Shorts and Instagram Reels on a daily basis.

In May, YouTube extended its lead at the top of Nielsen's Media Distributor Gauge with a 12.5 share of viewing.

TelevisaUnivision's ViX is set to be the fastest-growing streamer in the Americas this year, per new data from Ampere Analysis, driven by its freemium model, telco partnerships and Mexican retail network.

A new study from Digital i has recorded a 32 percent gain in viewership on Netflix's ad-supported tier in the U.K., France, Italy, Germany and Spain.

Technological innovation, experiential entertainment and mobile gaming are set to power M&A activity in the U.S. media and telecoms space.

A new report from Nielsen highlights the growth drivers in the global sports sponsorship business.

WPP Media is projecting a 6.1 percent growth in global ad revenues to $1.08 trillion this year.

SVOD subscribers aged 18 to 34 subscribe to more services than average audiences.

Between February and May, Prime Video, Apple TV+, Disney+, Netflix and Paramount+ increased their lineups of unique TV, movie and sports titles by 4,500.

YouTube remains at the top of Nielsen's Media Distributor Gauge report for April.