Analysis

Despite shifting consumption habits, TV will still take 80 percent of global video ad spend in 2023, according to Strategy Analytics.

In the third quarter of this year, there were 260 M&A deals in the U.S. media and telecoms space, according to PwC, a 9-percent gain on the year-ago period.

According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.

According to new figures from Digital TV Research, global revenues from pay TV and OTT TV episodes and movies will reach $265 billion in 2018, rising from the $254 billion recorded in 2017 and the $234 billion in 2015.

Subscriber abandonment is outpacing adoption rates at Amazon Prime and HBO Now, among other platforms in the U.S. and the U.K., Juniper Research says in a new whitepaper, while Netflix continues to outperform its rivals.

New data from Digital TV Research projects that global subscriptions to pay-TV and SVOD platforms will reach 1.9 billion by 2023, up from 1.4 billion at the end of last year, with the fastest growth coming from on-demand services.

New analysis by Ampere examines the original commissions coming from the FAANGs (Facebook, Apple, Amazon, Netflix and Google), led by Netflix with its original sci-fi and comedy series.

According to Digital TV Research, worldwide paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to a total of 777 million.

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.

According to Digital TV Research, global online TV episode and movie revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017.