Analysis

In August, broadcast and cable in the U.S. delivered their first gains since April, rising to shares of 19.1 percent and 22.5 percent, respectively, according to Nielsen's latest edition of The Gauge.

The video market in North America and Europe is projected to be worth $238 billion across pay TV and streaming by 2030, a 9 percent increase on this year.

Across seven key markets in Asia, video content investments rose by 9 percent to reach $16.1 billion in 2024, led by India and Korea.

Total TV production revenues in the U.K. rose by under 2 percent in 2024 to £3.66 billion as the sector navigates a contracted commissioning environment domestically and internationally.

Total consumer spend on video content in the U.K. is expected to tick up by 2 percent this year to £11.4 billion, per Futuresource Consulting.

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally.

Spending on sports rights in the U.S. has more than doubled in the last decade, rising from $13.8 billion in 2015 to $30.5 billion this year.

The number of FAST channels available globally rose by 14 percent in Q1 to almost 1,850, according to new data from Gracenote.

YouTube scored a 13.4 percent share of U.S. watch time in July, widening its lead over Disney, which had a 9.4 percent share.

Streaming's share of U.S. viewing time hit 47.3 percent in July, with Netflix, YouTube and The Roku Channel hitting platform highs.