Analysis

More than half of the respondents to a recent Ampere Analysis survey in the U.S. are "super stackers," subscribing to three or more SVOD services.

GroupM is now projecting global advertising revenues to be up by 19 percent this year, a "significant upward revision" of its December forecasts.

According to the latest figures from Digital TV Research, the top 503 pay-TV operators will reach 853 million subscribers from the 1.02 billion global total by 2026.

AVOD expenditure for TV episodes and movies is forecast to climb by 144 percent between 2020 and 2026 to reach $66 billion across 138 countries, according to Digital TV Research.

According to Digital TV Research, global pay-TV revenues will fall to $143 billion in 2026 from $173 billion in 2020, despite the number of pay-TV subscribers rising by 15 million.

The number of SVOD subscriptions for 138 countries is forecast to increase by 591 million between 2020 and 2026, reaching 1.495 million, according to Digital TV Research.

India is among the 92 countries worldwide that will see gains in pay-TV subscribers over the next five years, while 46 countries will experience continued cord-cutting, according to Digital TV Research.

Streaming viewing time globally rose by 36 percent in the first quarter of this year, Conviva says in its latest State of Streaming report, with significant gains in South America, Africa and Europe.

OTT revenues across the globe will almost double from $106 billion last year to $210 billion in 2026, according to new projections from Digital TV Research.

The 15th edition of Deloitte's Digital Media Trends survey explores media consumption trends amid Covid-19, charting intensified streaming competition, price sensitivity and the prospect of higher churn rates.