Analysis

According to new figures from Digital TV Research, global online TV episode and movie revenues reached $68 billion in 2018, up from $51 billion in 2017 and up by $30 billion on 2016.

Australians have a "growing taste for sports and video entertainment content," according to research firm Telsyte, driving the SVOD services market to reach 12.3 million total subscriptions at the end of June 2019.

According to a new advertising study from MediaRadar, Amazon Prime Video has surpassed Netflix as the top OTT spender in 2019, with Netflix coming in second and Hulu remaining in third place.

Despite the challenges from the increasing adoption of video streaming platforms, the overall worldwide pay-TV market is expected to surpass a 1.1 billion subscriber base in 2024, according to ABI Research.

There were 159 M&A deals in the media and telecoms sector in the U.S. in Q2, up from 155 in the first quarter, with overall deal value rising from $6.7 billion to $36.6 billion, according to PwC.

Internet advertising is forecast to account for 52 percent of global advertising expenditure in 2021, exceeding the 50-percent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts.

More than half of Australians over the age of 15 pay for at least one SVOD service, according to AMPD Research, a subsidiary of Media Partners Asia, with Netflix alone having 5.3 million customers.

Digital TV Research has forecast an addition of 81 million pay-TV subscribers globally between 2018 and 2024, up by 8 percent.

Global online TV episode and movie revenues are forecast to reach $159 billion in 2024, according to Digital TV Research, more than double the $68 billion recorded in 2018.

According to Digital TV Research, pay-TV revenues for 138 countries peaked in 2016 at $205 billion and will fall by 14 percent to $177 billion in 2024.