WORLD SCREEN
Study Spotlights Interest in Asian-Themed Content in the U.S.
A new study from Horowitz Research has highlighted the opportunities for streamers in the U.S. to tap into the interest in Asian-themed content.
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Samba TV: Weekly Releases Drive Viewership, Bingeing Fosters Retention
Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.
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Global SVOD Base to Hit 1.76 Billion in 2028
There is still room for growth in the global SVOD space, Digital TV Research says, projecting the addition of 400 million subscribers between 2022 and 2028 to reach 1.76 billion.
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Hub Report: Viewers Flock to Shows & Brands vs. Platforms
Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."
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AVOD Revenues to Top $90 Billion in 2028
New data from Digital TV Research indicates that global AVOD revenues for TV series and movies will rise by $50 billion from 2022 to 2028 to reach $91 billion.
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FAST Revenues to Reach $6.3 Billion in 2023
New research from Omdia forecasts that FAST channels will generate revenues of $6.3 billion this year, with 80 percent of that to come from the U.S.
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NPAW: Three-Quarters of SVODs to Introduce Ads by 2025
According to a new global B2B industry survey by NPAW, 76 percent of subscription-based video-on-demand companies plan to introduce ads in the next two years.
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Scripted Leads Global SVOD Commissioning Spend
While growing their investments in non-scripted, global SVOD services are still spending almost 90 percent of their original content budgets on scripted fare, per new Ampere Analysis data.
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U.S. Consumer Spend on Video Services to “Slump”
The average annual household spend on film and TV in the U.S. is expected to have peaked at $1,150 last year, per new data from Ampere Analysis, with both SVOD expenditure declining and cord-cutting increasing.
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Streamers’ Daily Engagement Slips Amid Market Fragmentation
The latest edition of NPAW's Video Streaming Industry Report reveals that daily consumption on individual streaming services continues to slip as consumers find themselves using an increasing number of platforms to access content.
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