Analysis

Netflix added 8.5 million net subscribers in the fourth quarter of 2020, bringing its total membership base to 203.65 million.

Juniper Research is forecasting that there will be nearly 2 billion subscriptions to on-demand video services in 2025, a 65 percent increase from the end of 2020.

The Mandalorian ranks as 2020's most-pirated TV show on the internet through BitTorrent, according to TorrentFreak, beating out Game of Thrones, which dominated the chart for years.

In the third quarter of this year, the number of global SVOD subscribers rose by 217.6 million, according to Strategy Analytics, the highest increase ever, topping the previous record of 211.7 million in Q4 2018.

In analyzing what U.S. viewers were streaming on the platform this year, Netflix revealed that viewing of foreign-language titles was up by more than 50 percent compared to 2019.

Global ad revenues will be down by 5.8 percent this year, GroupM projects in its latest This Year, Next Year report, an improvement on the June forecast of an 11.9 percent drop in 2020.

Zenith has revised its advertising forecast for this year, projecting a 7.5 percent decline, an improvement on the company's previous warning of a 9.1 percent drop in 2020.

Global ad spend is projected to be down by 10.2 percent to $557.3 billion in 2020, according to new estimates from WARC.

Despite the ongoing COVID-19 pandemic, video entertainment advertising will shrink by just 0.2 percent across ten key markets this year, according to Zenith, as compared with the ad market as a whole, which is projected to fall by 8.7 percent in those markets.

New research from Media Partners Asia (MPA) indicates that online video advertising and subscription revenues in Australia will rise from $2.9 billion this year to $5.3 billion in 2025, a 13 percent compound annual growth rate (CAGR).