Analysis

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.

New research conducted by CenturyLink and Streaming Video Alliance has found that over 80 percent of consumers are streaming more video than three years ago and nearly half of respondents define TV as being delivered over the internet.

Streaming viewing was up 58 percent worldwide in Q4 2019 as compared with the year-ago period, according to Conviva, which says 2020 is “the year of streaming media.”

A new report from ABI Research indicates that OTT video revenues will exceed $200 billion worldwide by 2024, with 90 percent of that total coming from SVOD and AVOD.

While calling 2019 a "transformative year" in M&A in the media and telco sector, with several megadeals and a shifting relationship between traditional media and big tech companies, PwC reports that overall deal activity and value fell last year.

The informitv Multiscreen Index of 100 leading subscription TV service providers shows a net loss of 2.09 million subs worldwide in the third quarter of 2019.

Despite the currently low use of advertising-supported video-on-demand (AVOD) services in the U.S.—between 3 to 6 percent of U.S. online households—Ampere Analysis is predicting "an AVOD avalanche," as free streaming platforms go global.

Snapchat, Facebook Watch and Quibi are leading the pack in a short-form content boom, per a new report by Ampere Analysis.

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.

There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.