Analysis

As the FIFA World Cup gears up to begin in Qatar, S&P Analysis indicates the sporting event will generate revenues of $6.5 billion, surpassing all previous tournaments and four times the figure seen in Korea and Japan in 2002.

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The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzzworthy shows, even as streaming continues to dominate viewing habits.

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A survey in the U.S. and Canada by TiVo has found that the average number of video services used by consumers has risen to 9.86 from 8.8 a year ago, powered in part by increasing adoption of AVOD platforms.

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Digital TV Research is forecasting that the number of pay-TV subscribers across 138 countries will reach 1.03 billion by 2027, as pay TV continues to grow in developing markets.

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According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion.

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Between January and August of this year, Australians streamed 24 billion minutes of premium online video, 35 percent of all online content consumption, according to Media Partners Asia (MPA).

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The Lord of the Rings: The Rings of Power is the most expensive TV production in history, according to a new study.

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Ampere Analysis is projecting that Netflix's launch of an ad tier will see it earn $2.2 billion more by 2027 than it would by continuing with a subscription-only model.

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With the arrival of new streaming players in Latin America, Digital TV Research projects Netflix's share of SVOD revenues in the region will drop from 72 percent last year to 41 percent in 2027.

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New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.

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