August 16, 2023
Analysis, Top Stories
The largest pay-TV providers in the U.S.—accounting for some 96 percent of the overall market—lost 1.73 million net video subs in the second quarter of this year, up slightly from 1.725 million in the same period last year, according to Leichtman Research Group.
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August 15, 2023
Analysis, Top Stories
Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.
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August 15, 2023
Analysis, Top Stories
Soccer is emerging as a lucrative opportunity for U.S. broadcasters and streamers, according to a new Ampere Analysis report on the growing interest in the sport.
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August 14, 2023
Analysis, Top Stories
The number of SVOD subscribers in Africa is expected to reach 18 million by 2029, up from 8 million at the end of this year, per new Digital TV Research projections.
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August 11, 2023
Analysis, Top Stories
NPAW’s H1 2023 Video Streaming Industry Report found a surge in daily engagement per user on streaming platforms, reversing the downward trend that began in 2021.
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August 9, 2023
Analysis, Top Stories
Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.
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August 4, 2023
Analysis, Top Stories
According to Ofcom’s latest annual report, the proportion of viewers who tune in to traditional broadcast TV each week has seen the steepest-ever annual fall, from 83 percent in 2021 to 79 percent in 2022.
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August 2, 2023
Analysis, Top Stories
The Southeast Asian SVOD base grew by just 7,000 in the first half of this year, a significant slowdown following the 7 million net new additions in the second half of last year and 3.7 million in the first half of 2022, according to new Media Partners Asia (MPA) data.
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August 1, 2023
Analysis, Top Stories
There are more than 100 million subscribers to ad-supported tiers on SVOD platforms in the U.S., per Ampere Analysis.
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July 28, 2023
Analysis, Top Stories
The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.
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