U.S. Subscription TV & Video Revenue to Reach $190.7 Billion in 2030

Parks Associates is forecasting that total subscription TV and video revenue in the U.S. will rise from $186.5 billion in 2025 to $190.7 billion in 2030.

The new report projects steady but moderate growth across subscription video services, with total TV and video subscriptions growing from 719 million in 2025 to 765 million by 2030.

The average monthly spend per TV household on subscription TV and video is projected to grow from $101.25 in 2020 to a peak of $122.74 in 2028 before a slight dip to $122.04 by 2030, mainly due to rising prices.

“As the U.S. video market matures, growth is no longer about adding new households—it’s about optimizing value,” said Michael Goodman, research director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers and demanding more flexibility. Our model shows a stable but fundamentally transformed market where streaming is the economic engine and pay TV becomes a smaller, more specialized segment.”