Monday, July 15, 2024

Tag: Parks Associates

Parks Associates: Mobile Viewing on the Rise

December 2, 2022

According to Parks Associates, consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet and computer continues to decrease.

COVID-19 to Drive TVOD Usage

May 8, 2020

Usage of transactional VOD (TVOD) is set to "increase significantly" in 2020, according to Parks Associates, driven by COVID-19 stay-at-home measures.