Tag: Parks Associates

42 percent of U.S. homes now use an AVOD or FAST service, with SVOD penetration at 71 percent.

Roku is the leading streaming media player in the U.S., followed by Amazon.

The average U.S. internet home spends about $63 per month on SVOD services, down from $90 in 2021.

Among North American streaming video services, Prime Video has the lowest churn rate, according to Parks Associates.

U.S. internet homes are now viewing 43.5 hours of video per week across all devices.

Among streaming services, Netflix and Prime Video have the longest subscriber lifetimes, with an average duration of more than four years each, according to new Parks Associates data.

A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.

According to Parks Associates, consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet and computer continues to decrease.

SVOD platforms will have to work hard to retain the subs they gained amid the COVID-19 pandemic, according to a range of new studies.

Usage of transactional VOD (TVOD) is set to "increase significantly" in 2020, according to Parks Associates, driven by COVID-19 stay-at-home measures.