Tag Archives: Parks Associates

Among streaming services, Netflix and Prime Video have the longest subscriber lifetimes, with an average duration of more than four years each, according to new Parks Associates data.

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A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.

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According to Parks Associates, consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet and computer continues to decrease.

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SVOD platforms will have to work hard to retain the subs they gained amid the COVID-19 pandemic, according to a range of new studies.

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Usage of transactional VOD (TVOD) is set to "increase significantly" in 2020, according to Parks Associates, driven by COVID-19 stay-at-home measures.

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Consumers are spending less time on live broadcasts on their television sets, according to Parks Associates, but live viewing on internet-connected devices is on the rise.

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Parks Associates has identified five key video trends that have emerged in today's shifting media landscape, where "internet-based live content is experiencing a renaissance."

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Parks Associates is urging media companies to develop advertising campaigns that are "integrated and nondisruptive to the viewing experience" for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

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OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.

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