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Churn Rate for U.S. Streamers Hits 47 Percent

Mansha Daswani August 29, 2023 Analysis, Top Stories

A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.



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About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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