Analysis

According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion.

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Between January and August of this year, Australians streamed 24 billion minutes of premium online video, 35 percent of all online content consumption, according to Media Partners Asia (MPA).

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The Lord of the Rings: The Rings of Power is the most expensive TV production in history, according to a new study.

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Ampere Analysis is projecting that Netflix's launch of an ad tier will see it earn $2.2 billion more by 2027 than it would by continuing with a subscription-only model.

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With the arrival of new streaming players in Latin America, Digital TV Research projects Netflix's share of SVOD revenues in the region will drop from 72 percent last year to 41 percent in 2027.

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New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.

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For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.

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Netflix commissioned new original first-run TV or movie content from 28 different markets in the second quarter, beating its own record, according to a new report by Ampere Analysis.

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The cost of advertising is rising across platforms, led by television, according to a new study from WARC.

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Average daily viewing time slipped by 2 minutes in 2021 following the lockdown-driven gains in 2020, with linear TV showing the sharpest declines, according to new research from Omdia.

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