Analysis

The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.

According to the latest figures from WARC, global advertising spend is on track for 12.6 percent growth this year to reach $665 billion, a sharp upgrade from the 6.7 percent initially projected.

The global entertainment and media (E&M) business is rebounding from a Covid-19 pandemic slump, according to PwC, with revenues on track to rise by 6.5 percent this year and 6.7 percent next year.

According to a new study, 44 percent of Americans who subscribe to cable TV plan to scale back or cut the cord entirely this year.

Streamers spent $220.2 billion on producing and licensing content (excluding sports) last year, according to a new report from Purely Streamonomics, a 16.4 percent gain on 2019 numbers.

More than half of the respondents to a recent Ampere Analysis survey in the U.S. are "super stackers," subscribing to three or more SVOD services.

GroupM is now projecting global advertising revenues to be up by 19 percent this year, a "significant upward revision" of its December forecasts.

According to the latest figures from Digital TV Research, the top 503 pay-TV operators will reach 853 million subscribers from the 1.02 billion global total by 2026.

AVOD expenditure for TV episodes and movies is forecast to climb by 144 percent between 2020 and 2026 to reach $66 billion across 138 countries, according to Digital TV Research.

According to Digital TV Research, global pay-TV revenues will fall to $143 billion in 2026 from $173 billion in 2020, despite the number of pay-TV subscribers rising by 15 million.