Analysis

Global streaming subscription revenues grew by 14 percent in 2025, reaching a total of $157.1 billion, according to Ampere Analysis, which predicts this number will surpass $200 billion by 2030.

Average daily usage of Netflix, Disney+ and Prime Video gained ground in 2025, per Digital i’s latest Streaming in Flux: 2025 in Review report.

Average streaming spend in the U.S. remains flat at $69 per month, and 68 percent of SVOD subscribers now pay for ad-supported tiers, according to Deloitte’s annual Digital Media Trends report.

In Hub Entertainment Research’s latest The Evolution of Video Branding study, consumers report struggling to identify meaningful differences between streaming platforms when it comes to value, usability or distinct content offerings.

Tubi’s annual cultural insights report has found that streaming remains the most engaging entertainment channel and on-demand streaming holds the highest levels of attention.

A new study from Hub Entertainment Research indicates that sports fans are becoming increasingly frustrated trying to find games as sports rights continue to be spread across more services.

Disney captured the largest month-over-month gain in Nielsen’s January 2026 Media Distributor Gauge, adding 1.2 share points and finishing with 11.9 percent of total TV viewing.

According to new analysis of light-viewer behavior across Netflix, Disney+, Prime Video and HBO Max in the U.S. and Europe, Digital i reports that “low-friction” content, including known franchises, serves as a subscription stabilizer for infrequent viewers at high risk of churn.

A new report from Ampere Analysis indicates that bundling streaming services adds perceived value to potential subscribers who feel they are already paying for too many subscriptions and helps to retain subscribers, as 47 percent of consumers say they would keep paying for a bundle even if they didn’t use all services.

According to Nielsen’s latest The Gauge report, TV viewing rose to a 12-month high in January, with overall viewing up 3.7 percent over December, fueled by a 9 percent monthly increase in cable viewership.