Analysis

New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.

Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries, taking the total beyond 1 billion.

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.

Digital TV Research is forecasting 60 million additional pay-TV subscribers to be added between 2018 and 2024, taking the global total to 1.08 billion.

According to new figures from Digital TV Research, global online TV episode and movie revenues reached $68 billion in 2018, up from $51 billion in 2017 and up by $30 billion on 2016.

Australians have a "growing taste for sports and video entertainment content," according to research firm Telsyte, driving the SVOD services market to reach 12.3 million total subscriptions at the end of June 2019.

According to a new advertising study from MediaRadar, Amazon Prime Video has surpassed Netflix as the top OTT spender in 2019, with Netflix coming in second and Hulu remaining in third place.

Despite the challenges from the increasing adoption of video streaming platforms, the overall worldwide pay-TV market is expected to surpass a 1.1 billion subscriber base in 2024, according to ABI Research.

There were 159 M&A deals in the media and telecoms sector in the U.S. in Q2, up from 155 in the first quarter, with overall deal value rising from $6.7 billion to $36.6 billion, according to PwC.