Analysis

A new report from data and audience analytics firm Samba TV has found that election events and the return of sports drove live TV viewing in the third quarter in the U.S.

A new report from Digital TV Research indicates that pay-TV revenues will drop to $152 billion in 2025, despite the rising number of subscribers, led by India and China.

According to new figures from Ampere Analysis, Q2 pay-TV subscriber totals were 0.5 percent higher than in Q1 2020, indicating that even with the increased economic pressures and cancellation of live sport globally, there is still room for growth, particularly in emerging markets.

Digital TV Research is forecasting that SVOD revenues for 138 countries will reach $100 billion by 2025, double the $50 billion recorded in 2019.

Producers of high-end scripted content are facing delays of 12 months or more due to COVID-19, with unscripted titles increasingly filling in the gaps in schedules, according to Ampere Analysis.

The latest figures from Ampere Analysis suggest that there is room for 3 billion additional streaming subscriptions across the world’s largest media markets, though some territories are moving toward a "stacking ceiling."

While time spent streaming content continues to rise across the globe, year-on-year growth slowed in May and June following the peaks recorded in April at the height of the COVID-19 shutdown, according to Conviva.

Global online TV episode and movie revenues reached $83 billion in 2019, increasing from $67 billion in 2018 and up by $50 billion on 2017, according to Digital TV Research.

The number of SVOD subscriptions worldwide rose by 28 percent in 2019, according to Digital TV Research.

New data from Omdia finds that despite declines in viewership, linear television remained the dominant form of TV viewing for consumers across the U.S. and other major economies last year.