Analysis

According to the latest State of Streaming report from Conviva for Q1 2022, global streaming grew 10 percent globally, including continued growth in mature markets like North America (5 percent) and Europe (9 percent).

The number of SVOD subscriptions globally is expected to hit 1.69 billion in 2027, per new Digital TV Research data.

According to Digital TV Research, AVOD revenues for TV series and movies are projected to reach $70 billion in 2027, up from $33 billion in 2021.

Digital TV Research is forecasting 19 million more pay-TV subscribers across 138 countries between 2021 and 2027, though revenues are expected to decline by $25 billion over the same period.

According to a new report by Ampere Analysis, a raft of streamers have reverted to using a weekly release schedule for episodes, rather than dropping them all at once, in a bid to reduce subscriber churn.

According to Ampere Analysis’ latest data, Netflix is set to release more original TV content in 2022 than ever before, with 398 shows already slated to air on the platform this year.

According to Digital TV Research, global SVOD subscriptions will increase by 550 million between 2021 and 2027 to reach 1.75 billion.

The U.S. and Europe are "Netflix’d out," according to GlobalData, which points to emerging markets such as India as a path forward for growth for the streaming giant.

WARC has released the annual review of its Global Marketing Index (GMI) over the 12 months of 2021, which it says marks the strongest year ever for marketing budgets globally, led by growth in digital, mobile, TV and out-of-home.

According to Ampere Analysis, Discovery was the greatest global commissioner of TV shows in 2021, with a record-breaking 556 first-run TV titles commissioned last year.