Analysis

The premium VOD sector in South Korea showed robust growth in Q3, per new Media Partners Asia (MPA) data, with the addition of 716,000 net new SVOD subs to reach a total of 19 million.

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While the global streaming sector has seen significant challenges this year, the landscape in the Asia Pacific has experienced growth thanks to advances in connectivity and disposable income gains, according to Ampere research.

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In its Technology, Media & Telecommunications (TMT) 2024 Predictions report, Deloitte expects that the number of SVOD tiers offered by leading U.S. platforms will surge from last year’s average of four options to eight.

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According to Digital TV Research, global SVOD subscriptions are forecast to increase by 321 million between 2023 and 2029 to reach 1.79 billion.

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Total spend on European original works, outside of news and sports, hit €20.8 billion ($22.6 billion) last year, according to a new report from the European Audiovisual Observatory.

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The global pay-TV penetration rate will see its first yearly decline in 2024, according to Ampere Analysis research, after peaking at 60.3 percent in the fourth quarter of this year.

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Among streaming services, Netflix and Prime Video have the longest subscriber lifetimes, with an average duration of more than four years each, according to new Parks Associates data.

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According to LG Ad Solutions' latest streaming report, 68 percent of U.K. consumers prefer to stream free ad-supported content rather than pay for a subscription.

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As of Q3 2023, there were 5.8 million paid SVOD subscribers in Taiwan, according to Media Partners Asia (MPA) data, a gain of 315,000 in the period.

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The U.K. advertising market avoided a contraction in Q2 thanks to growth in online formats and BVOD, according to the latest Advertising Association/WARC Expenditure Report.

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