Analysis

There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.

Five global platforms will have 529 million SVOD subscribers by 2025, according to Digital TV Research, which is forecasting Disney+ to reach a total of 101 million subscribers.

According to a new report, the Internet Protocol Television (IPTV) market worldwide is projected to grow by $69.3 billion, led by gains in the U.S.

New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.

Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries, taking the total beyond 1 billion.

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.

Digital TV Research is forecasting 60 million additional pay-TV subscribers to be added between 2018 and 2024, taking the global total to 1.08 billion.

According to new figures from Digital TV Research, global online TV episode and movie revenues reached $68 billion in 2018, up from $51 billion in 2017 and up by $30 billion on 2016.

Australians have a "growing taste for sports and video entertainment content," according to research firm Telsyte, driving the SVOD services market to reach 12.3 million total subscriptions at the end of June 2019.