Analysis

New projections from Digital TV Research indicate that Netflix will remain the world's largest SVOD service until 2027, when it is expected to be overtaken by Disney+.

A new Ampere Analysis report on Netflix originals forecasts that Poland is in line for increased local content.

Netflix had a dominant 33 percent share of Australian SVOD subscribers as of September 2021, and a 38 percent share of SVOD streaming minutes in the first nine months of this year, according to new Media Partners Asia (MPA) data.

The number of IPTV subscribers worldwide will overtake cable TV customers in 2026, according to new data from Digital TV Research.

Netflix ended the third quarter with 213.6 million subscribers, adding 4.4 million members in the period, half of which came from the Asia Pacific.

Netflix's consumer base is beginning to lose its youth skew as older groups increase usage and young audiences flock to cinemas, according to Ampere Analysis's consumer data for Q3.

The number of SVOD subscriptions worldwide is on pace to hit 1.64 billion in 2026, with 491 million additions since this year, according to Digital TV Research.

A new report from Conviva has found that word of mouth is the most frequent way consumers discover new content, ahead of advertising, social media and platform recommendations.

Streaming time across the globe was up 13 percent in the second quarter of this year compared to the same period in 2020, according to new data from Conviva.

The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.