Analysis

Almost 40 percent of YouTube's monthly active users globally are using the platform to watch more traditional TV and film content.

Time spent streaming hit a share of 44.3 percent of all TV viewing in the U.S. in April.

Advertising revenues in the U.K. rose by 10.4 percent in 2024 to reach £42.6 billion.

New data on the VOD market in the U.K. from Kantar has found an increasing appetite for ad tiers on SVOD services.

Four companies dominate the TV OS market in the U.S.

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen's The Gauge for March.

A new study from Ampere Analysis indicates that 17 percent of the top 500 most popular non-American shows on Netflix hail from South Korea.

Live broadcast viewership will continue to decline between now and 2030, but that erosion is slowing.

Video industry revenues in Australia across TV, VOD and theatrical will increase to $12.3 billion in 2030.

59 percent of CTV users turn to broadcaster-produced content when turning on their TV set.