Analysis

Tracking usage on VIZIO smart TVs, Inscape has found that FAST viewership rose by 70 percent year-on-year in Q2 amid a continued shift from cable and satellite to streaming in U.S. TV households.

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The sale of French TV programs brought in €214.8 million ($230.4 million) in 2022, a 15.4 percent gain on 2021, according to a report released by the CNC (National Center for Cinema and the Moving Image) and Unifrance.

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By 2029, there will be some 68 million SVOD subscribers across Eastern Europe, with more than half of those in Russia, according to Digital TV Research.

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Streaming video providers are set to face new challenges as viewing habits continue to evolve, Deloitte finds in its latest Digital Media Trends report, with almost half of consumers finding that they are paying too much for SVOD services.

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A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.

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Amid an abundance of on-demand content, viewers are spending 10.5 minutes per session deciding what to watch, according to Nielsen's 2023 State of Play report.

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The AVOD sector is expected to propel the gains in Latin America's OTT landscape, Digital TV Research projects, even as SVOD remains the largest source of revenues through 2029.

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Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.

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Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.

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With viewer engagement slipping, especially among younger audiences, European public-service broadcasters are in need of increased support, particularly in bolstering their on-demand services, according to a new report from Ampere Analysis.

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