Analysis

Zenith has revised its advertising forecast for this year, projecting a 7.5 percent decline, an improvement on the company's previous warning of a 9.1 percent drop in 2020.

Global ad spend is projected to be down by 10.2 percent to $557.3 billion in 2020, according to new estimates from WARC.

Despite the ongoing COVID-19 pandemic, video entertainment advertising will shrink by just 0.2 percent across ten key markets this year, according to Zenith, as compared with the ad market as a whole, which is projected to fall by 8.7 percent in those markets.

New research from Media Partners Asia (MPA) indicates that online video advertising and subscription revenues in Australia will rise from $2.9 billion this year to $5.3 billion in 2025, a 13 percent compound annual growth rate (CAGR).

A new report from data and audience analytics firm Samba TV has found that election events and the return of sports drove live TV viewing in the third quarter in the U.S.

A new report from Digital TV Research indicates that pay-TV revenues will drop to $152 billion in 2025, despite the rising number of subscribers, led by India and China.

According to new figures from Ampere Analysis, Q2 pay-TV subscriber totals were 0.5 percent higher than in Q1 2020, indicating that even with the increased economic pressures and cancellation of live sport globally, there is still room for growth, particularly in emerging markets.

Digital TV Research is forecasting that SVOD revenues for 138 countries will reach $100 billion by 2025, double the $50 billion recorded in 2019.

Producers of high-end scripted content are facing delays of 12 months or more due to COVID-19, with unscripted titles increasingly filling in the gaps in schedules, according to Ampere Analysis.

The latest figures from Ampere Analysis suggest that there is room for 3 billion additional streaming subscriptions across the world’s largest media markets, though some territories are moving toward a "stacking ceiling."