Analysis

Disney+ is expected to add 176 million subscribers to reach 202 million customers by 2025, according to Digital TV Research.

New data from GlobalWebIndex (GWI) indicates that 40 percent of U.S. and U.K. respondents said they were considering purchasing new subscription services during the COVID-19 shutdown.

Streaming globally was up by more than 20 percent in March amid stay-at-home measures, according to Conviva.

Ampere Analysis has found that Netflix is customizing its localization strategy for key markets, choosing to prioritize dubbed content in countries such as France, Germany, Italy and Spain, while focusing on subtitles in smaller markets.

Strategy Analytics has revised its global SVOD projections as stay-home measures related to the COVID-19 pandemic drive an increase in subscriber take-up.

New data from Omdia indicates that Netflix launched nine times more original programming than Amazon last year.

Girts Licis, the head of strategy at K7 Media, offers up analysis on the impact the fast-spreading COVID-19 will have on the global television industry.

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.

New research conducted by CenturyLink and Streaming Video Alliance has found that over 80 percent of consumers are streaming more video than three years ago and nearly half of respondents define TV as being delivered over the internet.

Streaming viewing was up 58 percent worldwide in Q4 2019 as compared with the year-ago period, according to Conviva, which says 2020 is “the year of streaming media.”