Analysis

Brightcove's 2018 Global Consumer Streaming Habits Survey has found that a free trial is the lead factor in convincing consumers to try out a new streaming service, ahead of interest in a specific show or exclusive content.

According to Ampere Analysis, global subscription OTT revenues are set to reach $46 billion next year, overtaking box-office revenues, which are forecast at $40 billion.

New data from Parrot Analytics and Kagan projects that in the U.S., the popularity of originals on Netflix will overtake that of licensed content on the platform in October 2019.

Ampere Analysis is reporting that following the mega-mergers of Comcast and Sky and Disney and Fox, $2 of every $10 spent on content worldwide will now come from these two entities.

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.

Consumers are spending less time on live broadcasts on their television sets, according to Parks Associates, but live viewing on internet-connected devices is on the rise.

Activate's newly released Tech & Media Outlook 2019 explores cord-cutting and SVOD subscriber projections for the next few years and estimates that global media and internet revenues will hit $2.2 trillion in 2022, up from $1.8 trillion this year.

According to Digital TV Research, SVOD revenues across 138 countries are expected to reach $35 billion in 2018, which is $10 billion more than the 2017 total and more than triple the 2015 total.

Despite shifting consumption habits, TV will still take 80 percent of global video ad spend in 2023, according to Strategy Analytics.

In the third quarter of this year, there were 260 M&A deals in the U.S. media and telecoms space, according to PwC, a 9-percent gain on the year-ago period.