A new study from Australian trade body Free TV has found that roughly three-quarters of respondents value commercial TV more than ever, with the segment contributing A$2.3 billion ($1.6 billion) to the nation’s GDP in 2019.
Read More »GroupM: Global Ad Revenues to Fall 9.9 Percent in 2020
New forecasts from GroupM project that global advertising revenues will fall 9.9 percent this year.
Read More »Global Ad Revenues to Drop 7 Percent in 2020
According to MAGNA's latest advertising forecasts, revenues will drop by 7 percent to $540 billion this year due to the COVID-19 pandemic.
Read More »Ampere: One in Seven OTT Homes “Borrowing” Accounts
Ampere Analysis has revealed that one in seven online video households worldwide is “borrowing” an account, a trend that it confirms is on the rise.
Read More »Report: Two-Thirds of Pay-TV Operators Set to Gain Subs
According to Digital TV Research, two-thirds of the world’s pay-TV operators will gain subscribers between 2019 and 2025.
Read More »AVOD Revenues to Double
Global AVOD expenditure will reach $53 billion in 2025, more than double the amount recorded in 2019, according to Digital TV Research.
Read More »Ad Revenues to Fall 8 Percent in 2020
Global adspend will fall by 8.1 percent this year to $563 billion, according to WARC, due to marketers slashing their budgets in response to the COVID-19 pandemic.
Read More »Pay-TV Revenues to “Plunge” Over Next Five Years
Despite a projected increase in pay-TV subs worldwide over the next five years, revenues will drop to $150 billion in 2025, according to Digital TV Research.
Read More »Report: Global Entertainment Business to Lose $160 Billion in Growth
Over the next five years, the COVID-19 pandemic will cost the worldwide entertainment business $160 billion, according to Ampere Analysis.
Read More »COVID-19 to Delay 60 Percent of Scripted Output
The supply and release of new content will be disrupted well into 2021 as a result of the COVID-19 pandemic, according to Ampere Analysis.
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