Analysis

A new study from Australian trade body Free TV has found that roughly three-quarters of respondents value commercial TV more than ever, with the segment contributing A$2.3 billion ($1.6 billion) to the nation’s GDP in 2019.

New forecasts from GroupM project that global advertising revenues will fall 9.9 percent this year.

According to MAGNA's latest advertising forecasts, revenues will drop by 7 percent to $540 billion this year due to the COVID-19 pandemic.

Ampere Analysis has revealed that one in seven online video households worldwide is “borrowing” an account, a trend that it confirms is on the rise.

According to Digital TV Research, two-thirds of the world’s pay-TV operators will gain subscribers between 2019 and 2025.

Global AVOD expenditure will reach $53 billion in 2025, more than double the amount recorded in 2019, according to Digital TV Research.

Global adspend will fall by 8.1 percent this year to $563 billion, according to WARC, due to marketers slashing their budgets in response to the COVID-19 pandemic.

Despite a projected increase in pay-TV subs worldwide over the next five years, revenues will drop to $150 billion in 2025, according to Digital TV Research.

Over the next five years, the COVID-19 pandemic will cost the worldwide entertainment business $160 billion, according to Ampere Analysis.

The supply and release of new content will be disrupted well into 2021 as a result of the COVID-19 pandemic, according to Ampere Analysis.