Analysis

NPAW’s H1 2023 Video Streaming Industry Report found a surge in daily engagement per user on streaming platforms, reversing the downward trend that began in 2021.

Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV's latest State of Viewership report.

According to Ofcom’s latest annual report, the proportion of viewers who tune in to traditional broadcast TV each week has seen the steepest-ever annual fall, from 83 percent in 2021 to 79 percent in 2022.

The Southeast Asian SVOD base grew by just 7,000 in the first half of this year, a significant slowdown following the 7 million net new additions in the second half of last year and 3.7 million in the first half of 2022, according to new Media Partners Asia (MPA) data.

There are more than 100 million subscribers to ad-supported tiers on SVOD platforms in the U.S., per Ampere Analysis.

The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.

A new Whip Media survey finds that every major SVOD is likely to see higher churn if the Hollywood strikes significantly delay new U.S. original programming.

Korean content continues to drive online viewing across Asia according to a new report from Media Partners Asia (MPA), accounting for 50 percent of SVOD viewing and 42 percent of freemium views in the first half of this year.

Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.

The U.K. is projected to maintain its position as the leading entertainment and media market in Europe over the next four years, according to PwC’s latest Global Entertainment & Media (E&M) Outlook 2023-2027.