Analysis

According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.

According to new figures from Digital TV Research, global revenues from pay TV and OTT TV episodes and movies will reach $265 billion in 2018, rising from the $254 billion recorded in 2017 and the $234 billion in 2015.

Subscriber abandonment is outpacing adoption rates at Amazon Prime and HBO Now, among other platforms in the U.S. and the U.K., Juniper Research says in a new whitepaper, while Netflix continues to outperform its rivals.

New data from Digital TV Research projects that global subscriptions to pay-TV and SVOD platforms will reach 1.9 billion by 2023, up from 1.4 billion at the end of last year, with the fastest growth coming from on-demand services.

New analysis by Ampere examines the original commissions coming from the FAANGs (Facebook, Apple, Amazon, Netflix and Google), led by Netflix with its original sci-fi and comedy series.

According to Digital TV Research, worldwide paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to a total of 777 million.

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.

According to Digital TV Research, global online TV episode and movie revenues will reach $129 billion in 2023, more than double the $53 billion recorded in 2017.

Advertisers are expected to spend a combined $30 billion on online video advertising this year, according to WARC's latest Global Ad Trends report.

China has overtaken the U.K. in the television programming industry, becoming the second-largest market in the world after the U.S., according to IHS Markit.