December 9, 2019
Analysis, Top Stories
Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.
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November 13, 2019
Analysis, Top Stories
There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.
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November 11, 2019
Analysis, Top Stories
Five global platforms will have 529 million SVOD subscribers by 2025, according to Digital TV Research, which is forecasting Disney+ to reach a total of 101 million subscribers.
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October 22, 2019
Analysis, Top Stories
According to a new report, the Internet Protocol Television (IPTV) market worldwide is projected to grow by $69.3 billion, led by gains in the U.S.
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October 7, 2019
Analysis, Top Stories
New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.
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September 26, 2019
Analysis, Top Stories
According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.
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September 23, 2019
Analysis, Top Stories
Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries, taking the total beyond 1 billion.
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September 16, 2019
Analysis, Top Stories
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.
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September 11, 2019
Analysis, Top Stories
Digital TV Research is forecasting 60 million additional pay-TV subscribers to be added between 2018 and 2024, taking the global total to 1.08 billion.
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September 3, 2019
Analysis, Top Stories
According to new figures from Digital TV Research, global online TV episode and movie revenues reached $68 billion in 2018, up from $51 billion in 2017 and up by $30 billion on 2016.
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