Analysis

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.

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There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.

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Five global platforms will have 529 million SVOD subscribers by 2025, according to Digital TV Research, which is forecasting Disney+ to reach a total of 101 million subscribers.

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According to a new report, the Internet Protocol Television (IPTV) market worldwide is projected to grow by $69.3 billion, led by gains in the U.S.

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New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

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According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.

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Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries, taking the total beyond 1 billion.

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The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.

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Digital TV Research is forecasting 60 million additional pay-TV subscribers to be added between 2018 and 2024, taking the global total to 1.08 billion.

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According to new figures from Digital TV Research, global online TV episode and movie revenues reached $68 billion in 2018, up from $51 billion in 2017 and up by $30 billion on 2016.

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