Analysis

Revenues from OTT TV and video in Canada and the U.S. are forecast to reach $24.39 billion in 2021, according to Digital TV Research. This is up from the $2.67 billion in 2010 and $15.39 billion in 2015.

Following its latest study, GfK suggests that commercial-free streaming platforms like Netflix and Amazon may need to consider accepting advertising as an alternative to raising their subscription fees in order to achieve revenue and profit growth.

Thanks to the popularity of Apple TV devices, Apple has moved into the number three spot based on revenue in the overall global set-top box market, according to IHS. The company moved up to number three in 2015 from ninth place in 2014.

Global digital penetration reached 74.6 percent at the end of 2015, according to the latest edition of the Digital TV World Databook. About 584 million digital TV homes were added in 138 countries between 2010 and 2015. This doubled the digital TV household total to 1.17 billion.

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.

The number of homes with digital TV is forecast to increase by 1.08 billion between 2010 and 2021 to 1.67 billion, a spike of 185 percent, according to Digital TV Research. The new edition of the Digital TV World Household Forecasts report, which covers 138 countries, predicts that the digital TV total will climb by 120 million in 2016 alone and by half a billion between 2015 and 2021.

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.

DEFY Media's fourth-annual survey of the media habits of 13- to 24-year-olds has found that they spend 12.1 hours weekly watching video on social and free online sources, ahead of subscription streaming services at 8.8 hours and cable/satellite TV at 8.2 hours.

The results are in for Deloitte's tenth annual Digital Democracy Survey, which reports that 70 percent of U.S. consumers binge-watch an average of five episodes per sitting, and 31 percent are bingeing on a weekly basis. The new study also found that 46 percent of Americans subscribe to streaming-video services. Millennials aged 14 to 25 are spending more time on streaming content than they are on live television.

Global advertising revenues will rise by 4.6 percent this year, ZenithOptimedia projects, reaching $579 billion, up from the 3.9-percent growth rate in 2015. ZenithOptimedia’s new Advertising Expenditure Forecasts projects global ad revenues of $600 billion in 2017, reaching $603 billion by the end of next year.