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Analysis

Horowitz: Streaming Is the Norm for Millennials

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.

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Global Digital TV Uptake Continues to Surge

The number of homes with digital TV is forecast to increase by 1.08 billion between 2010 and 2021 to 1.67 billion, a spike of 185 percent, according to Digital TV Research. The new edition of the Digital TV World Household Forecasts report, which covers 138 countries, predicts that the digital TV total will climb by 120 million in 2016 alone and by half a billion between 2015 and 2021.

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OTT Use Expanding in Europe

OTT usage is picking up in Europe, particularly in the U.K. and France, but the penetration rate of subscription streaming services still lags well behind the U.S., according to new data from Parks Associates. The OTT Video Market Tracker found that just 30 percent of broadband homes in the U.K. and 17 percent in France pay for subscription OTT service. This compares with 64 percent of American broadband homes.

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Deloitte: 70 Percent of Americans are Binge-Watching

The results are in for Deloitte's tenth annual Digital Democracy Survey, which reports that 70 percent of U.S. consumers binge-watch an average of five episodes per sitting, and 31 percent are bingeing on a weekly basis. The new study also found that 46 percent of Americans subscribe to streaming-video services. Millennials aged 14 to 25 are spending more time on streaming content than they are on live television.

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Global Adspend to Accelerate in 2016

Global advertising revenues will rise by 4.6 percent this year, ZenithOptimedia projects, reaching $579 billion, up from the 3.9-percent growth rate in 2015. ZenithOptimedia’s new Advertising Expenditure Forecasts projects global ad revenues of $600 billion in 2017, reaching $603 billion by the end of next year.

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