Analysis

About 27 percent of the 100 most popular titles available on SVOD platforms around the world today were produced outside of the U.S., according to a new study from Ampere, up from 15 percent back in 2017.

The television advertising market is forecast to grow by 11.7 percent in 2021, according to the latest figures from GroupM, though the industry is not expected to fully rebound until 2023.

According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021.

New forecasts from WARC project that the global ad market will hit $771 billion this year, a 23.8 percent rise, with a 12.5 percent gain predicted for 2022.

In its 2022 TMT Predictions report, Deloitte projects at least 150 million SVOD paid streaming subscriptions will be canceled worldwide next year, with churn rates rising up to 30 percent per market.

New projections from Digital TV Research indicate that Netflix will remain the world's largest SVOD service until 2027, when it is expected to be overtaken by Disney+.

A new Ampere Analysis report on Netflix originals forecasts that Poland is in line for increased local content.

Netflix had a dominant 33 percent share of Australian SVOD subscribers as of September 2021, and a 38 percent share of SVOD streaming minutes in the first nine months of this year, according to new Media Partners Asia (MPA) data.

The number of IPTV subscribers worldwide will overtake cable TV customers in 2026, according to new data from Digital TV Research.

Netflix ended the third quarter with 213.6 million subscribers, adding 4.4 million members in the period, half of which came from the Asia Pacific.