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Analysis

AsiaPac to Become Top SVOD Market by 2019

The number of SVOD homes around the world is forecast to reach 428 million across 200 countries by 2021, according to Digital TV Research. This 428 million is up from 177 million in 2015 and an expected 248 million by end-2016, according to the Global SVOD Forecasts report.

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Ampere: Number of SVOD-Only Households “Booming”

The latest research from Ampere Analysis shows that the proportion of households that only have an SVOD subscription is increasing, as are the number of SVOD services taken up. The proportion of TV-viewing households in all markets with at least one SVOD service is increasing. The largest markets are the U.S. (71 percent), Sweden (53 percent), the U.K. (42 percent) and the Netherlands (38 percent).

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Americas Post First Quarterly Loss in Multiscreen Index

The latest informitv Multiscreen Index shows an increase of 4 million pay-TV subscribers globally in the second quarter, though the Americas had its first quarterly loss. The October issue finds that 25 of the 100 services in the Multiscreen Index reported net TV-subscriber losses in the second quarter, while 66 reported year on year gains.

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Study: Netflix & Amazon to See Revenues More Than Double

New data from Juniper Research has found that revenues from SVOD services such as Netflix and Amazon are set to more than double from $14.6 billion this year to $34.6 billion in 2021. Juniper’s latest report, Digital TV & Video: Network and OTT Strategies 2016-2021, found that SVOD providers can expect to see substantial returns on their expansion and growth strategies, as more countries and markets move to this method of video consumption, in a continual move away from linear, scheduled TV.

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Zenith Strengthens Ad Forecast Citing U.S. Growth

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.

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