Tuesday, August 11, 2020
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Analysis

Global Sales of Licensed Goods Up 4 Percent

Retail sales of licensed products hit $251.7 billion worldwide in 2015, representing a 4.2-percent increase on the previous year, with entertainment/character licensing remaining as the largest category. Those numbers were released as part of the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting.

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Zenith Lowers Global Ad Forecast

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

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Report: OTT Companies Are Embracing VR

According to a new global study, virtual reality will play a decisive role in the future of OTT video, with a majority of OTT companies agreeing that the technology is here to stay. Level 3 Communications commissioned the study, titled The OTT-Video Services Market: Today's Trends and What Is Next for 4K, HDR, HFR and VR and conducted by Unisphere Research in partnership with Streaming Media.

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Zenith: TV Remains “By Far” the Most Popular of All Media

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.

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PwC Outlook on Entertainment & Media

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

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