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Analysis

Binge-Viewing Rising Sharply

According to new GfK MRI research, 57 percent of TV viewers report regular binge-viewing, up 12 percent in just ten months. Nearly six in ten TV viewers say they have regularly watched three or more episodes of the same show in one sitting, be it via streaming, DVR, VOD or TV marathons.

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Zenith: Mobile to Become Primary Platform for Online Video

According to Zenith’s Online Video Forecasts 2016 report, mobile devices will overtake "fixed devices" this year to become the main platform for viewing online video. The firm is forecasting that consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16 minutes on fixed devices (both desktop computers and smart TV sets).

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informitv: Global TV Subscriber Numbers Rise

The number of worldwide pay-TV subscribers reported by the informitv Multiscreen Index rose by 1.68 percent (6.90 million) in the first quarter of 2016. The latest figures show 60 of the 100 leading pay-television services in the latest Multiscreen Index report with net subscriber gains in the quarter.

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SVOD, DVR Penetration Now Equal in the U.S.

Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.

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