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Analysis

Zenith Lowers Global Ad Forecast

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

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Report: OTT Companies Are Embracing VR

According to a new global study, virtual reality will play a decisive role in the future of OTT video, with a majority of OTT companies agreeing that the technology is here to stay. Level 3 Communications commissioned the study, titled The OTT-Video Services Market: Today's Trends and What Is Next for 4K, HDR, HFR and VR and conducted by Unisphere Research in partnership with Streaming Media.

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Zenith: TV Remains “By Far” the Most Popular of All Media

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.

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PwC Outlook on Entertainment & Media

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.

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Horowitz: Streaming Is the Norm for Millennials

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.

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Global Digital TV Uptake Continues to Surge

The number of homes with digital TV is forecast to increase by 1.08 billion between 2010 and 2021 to 1.67 billion, a spike of 185 percent, according to Digital TV Research. The new edition of the Digital TV World Household Forecasts report, which covers 138 countries, predicts that the digital TV total will climb by 120 million in 2016 alone and by half a billion between 2015 and 2021.

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