LatAm to Hit 165 Million SVOD Subs by 2029


Digital TV Research is forecasting that Latin America will have 165 million SVOD subscriptions by 2029, up from 110 million at the end of 2023.

Brazil is expected to provide 59 million SVOD subscriptions by 2029, with Mexico bringing in a further 43 million.

Seven U.S.-based platforms—Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and Max—will account for 83 percent of LatAm’s paying SVOD subscriptions by the end of 2029.

Netflix is poised to add 9 million subscribers between 2023 and 2029, with Disney+ up by 8 million, Max by 10 million and Paramount+ by 6 million. Globoplay, only available in Brazil, will take another 8 percent of the total.

Netflix will remain the largest, according to the forecast, with 54.9 million subs, followed by Disney+ with 22.2 million and Prime Video with 21.1 million.

Simon Murray, principal analyst at Digital TV Research, said: “All of the major U.S. platforms are very active in Latin America. Another dimension is added by local players such as Globo and Televisa [ViX].”