Analysis

The number of homes in Western Europe taking at least one SVOD subscription is expected to eclipse North America in 2024, Ampere Analysis reveals in a new report.

Global OTT revenues are projected to rise from $162 billion this year to $215 billion in 2029, a gain of $53 billion, according to new data from Digital TV Research.

Excluding political advertising, the $360 billion U.S. ad market is on track to rise by 5 percent this year and 4.3 percent in 2024, according to Madison and Wall, marking a return to "normalized growth" post the pandemic.

Tracking usage on VIZIO smart TVs, Inscape has found that FAST viewership rose by 70 percent year-on-year in Q2 amid a continued shift from cable and satellite to streaming in U.S. TV households.

The sale of French TV programs brought in €214.8 million ($230.4 million) in 2022, a 15.4 percent gain on 2021, according to a report released by the CNC (National Center for Cinema and the Moving Image) and Unifrance.

By 2029, there will be some 68 million SVOD subscribers across Eastern Europe, with more than half of those in Russia, according to Digital TV Research.

Streaming video providers are set to face new challenges as viewing habits continue to evolve, Deloitte finds in its latest Digital Media Trends report, with almost half of consumers finding that they are paying too much for SVOD services.

A new Parks Associates study has found that the average annualized churn rate for streaming video services in the U.S. is 47 percent, with the desire to save money as the leading reason people cancel a subscription.

Amid an abundance of on-demand content, viewers are spending 10.5 minutes per session deciding what to watch, according to Nielsen's 2023 State of Play report.

The AVOD sector is expected to propel the gains in Latin America's OTT landscape, Digital TV Research projects, even as SVOD remains the largest source of revenues through 2029.