WORLD SCREEN
Digital TV Research: OTT Revenues to Grow by $89 Billion
Global revenues from OTT TV episodes and movies are forecast to increase from $135 billion in 2021 to reach $224 billion in 2027, according to Digital TV Research.
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Conviva: Double-Digit Streaming Growth Reported Worldwide
According to the latest State of Streaming report from Conviva for Q1 2022, global streaming grew 10 percent globally, including continued growth in mature markets like North America (5 percent) and Europe (9 percent).
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Global SVOD Subs to Hit 1.7 Billion in 2027
The number of SVOD subscriptions globally is expected to hit 1.69 billion in 2027, per new Digital TV Research data.
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Global AVOD Spend Forecast to Reach $70 Billion
According to Digital TV Research, AVOD revenues for TV series and movies are projected to reach $70 billion in 2027, up from $33 billion in 2021.
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Global Pay-TV Market to Add Subs, Lose Revenues
Digital TV Research is forecasting 19 million more pay-TV subscribers across 138 countries between 2021 and 2027, though revenues are expected to decline by $25 billion over the same period.
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Report: Streamers Move to Weekly Episode Releases to Reduce Churn
According to a new report by Ampere Analysis, a raft of streamers have reverted to using a weekly release schedule for episodes, rather than dropping them all at once, in a bid to reduce subscriber churn.
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Ampere Analysis: Netflix to Set New Record with Originals
According to Ampere Analysis’ latest data, Netflix is set to release more original TV content in 2022 than ever before, with 398 shows already slated to air on the platform this year.
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Global SVOD Subs to Reach 1.75 Billion by 2027
According to Digital TV Research, global SVOD subscriptions will increase by 550 million between 2021 and 2027 to reach 1.75 billion.
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GlobalData: U.S. & Europe “Netflix’d Out”
The U.S. and Europe are "Netflix’d out," according to GlobalData, which points to emerging markets such as India as a path forward for growth for the streaming giant.
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WARC: 2021 Strongest Year Ever for Marketing Budgets Globally
WARC has released the annual review of its Global Marketing Index (GMI) over the 12 months of 2021, which it says marks the strongest year ever for marketing budgets globally, led by growth in digital, mobile, TV and out-of-home.
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